Luma Financial Technologies Launches a First-of-Its-Kind Life Insurance Operating System, Teams With iPipeline to Deliver Complete End-to-End Experience

Financial Independence Group (FIG) joins as launch partner and initial live client

CINCINNATI--(BUSINESS WIRE)--Luma Financial Technologies ("Luma"), a global provider of technology solutions for structured products and annuities, today announced that its life insurance platform is now live, with Financial Independence Group (FIG), serving as launch partner and initial live client. The platform gives financial professionals and distribution firms a more unified way to manage life insurance across product discovery, quoting, illustrations, e-applications, submission, policy placement, and ongoing lifecycle management.

The launch marks Luma’s expansion into live life insurance transactions and extends the firm’s insurance capabilities beyond annuities. Built for advisors, distributors, and home offices, the platform is designed to reduce operational friction by bringing key life insurance processes into a more streamlined workflow within the Luma ecosystem.

Life insurance has long been managed through a patchwork of systems, manual steps, and disconnected processes that create inefficiencies for advisors and added burden for operations teams. Luma’s platform is designed to simplify that experience by helping firms manage life insurance business more efficiently from intake through post-sale support.

"We built this platform because the market needed it and asked for it," said Tim Bonacci, CEO at Luma Financial Technologies. "When we announced our expansion into life insurance, the market response was immediate. Our partners wanted the same kind of connected, intuitive experience in life that Luma already delivers in annuities. Now that platform is live and we're bringing to market a modern life insurance workflow that helps firms operate more efficiently, support advisors more effectively, and manage business in a more consistent way."

With life insurance now live alongside Luma’s established annuity solution, firms using the platform can manage both lines of business in one place, helping create greater continuity across insurance workflows.

"We've been waiting for something like this for a long time," said David Henry, Executive Vice President, Life Insurance for Financial Independence Group. "Other solutions in this space haven't delivered the value or the ease of use that our advisors need. Luma stood out by delivering an intuitive, objective experience built around what our team needs most."

To support Financial Independence Group's onboarding, Luma collaborated closely with iPipeline, a leading provider of electronic application and insurance automation solutions, to integrate directly with their technology. The offering connects directly into iPipeline's iGO Evolve® and iGO® e-App, the most widely adopted electronic applications in the industry for life insurance. For the first time, a financial professional and distribution firms seamlessly move through the entire life insurance journey in one connected workflow.

"Luma's new life insurance technology, combined with our e-App, creates the most comprehensive solution for life insurance in the market," added iPipeline CEO Pat O'Donnell. "Our collaboration and integration with Luma now spans both life and annuities, and that's a powerful message for distribution firms looking for a unified experience backed by proven technology."

As additional firms adopt Luma's life insurance platform, the ecosystem's open architecture is designed for broad compatibility, enabling connections with other leading application and order entry providers, too.

For more information, visit www.lumafintech.com.

About Luma Financial Technologies
Luma Financial Technologies is an independent, multi-issuer technology provider that helps financial professionals and distribution firms research, manage, and transact across structured products, annuities, and now life insurance. More than just a technology interface, Luma serves as a comprehensive operational partner, delivering objective product guidance, education, training, service, and ongoing support alongside an intuitive, advisor-centric experience. For more information, visit www.lumafintech.com.