Home Instead and Hilarity for Charity Expand Partnership to Support Families Facing Alzheimer’s

Expanded collaboration will deliver in-home care and support to caregivers nationwide

OMAHA, Neb.--(BUSINESS WIRE)--Home Instead, an Honor company, and the world’s leading provider of in-home care for older adults, and Hilarity for Charity (HFC), the nonprofit founded by Seth Rogen and Lauren Miller Rogen, today announced an expanded national partnership to support families navigating Alzheimer’s disease.

Building on a longstanding relationship, the collaboration names Home Instead as the preferred home care provider for HFC’s Caregiver Grant Program. The HFC Alzheimer’s and Dementia Care Relief Grant provides free respite care hours for families caring for a loved one with Alzheimer’s disease and other dementias.

Since first partnering with Hilarity for Charity, Home Instead has supported over 3,000 families, providing more than 550,000 hours of in-home care through the organization’s care grant program.

“We’ve always believed that getting quality care shouldn’t depend on your financial situation, and this partnership helps us support more families in a real, tangible way,” said Seth Rogen, Co-founder of Hilarity for Charity. “Caregiving can be overwhelming, and expanding this partnership means more families can access the relief and in-home support they need,” added Lauren Miller Rogen, Co-founder of Hilarity for Charity.

Through the grant program, Home Instead Care Pros will provide in-home care support to recipients through the company’s nationwide network of franchises, helping ease the physical and emotional burden of caregiving and enabling individuals living with Alzheimer’s disease to remain safely at home.

“At Home Instead, we believe partnering with mission-aligned organizations is key to expanding our impact,” said Kim Atkinson, Chief Brand Officer, Home Instead. “Our longstanding work with Hilarity for Charity is a powerful example, and this next chapter allows us to deliver even greater support to families facing Alzheimer’s.”

In addition to direct care support, the expanded partnership will include joint storytelling, social campaigns, and advocacy efforts aimed at elevating caregiver voices and increasing awareness of Alzheimer’s impact across generations.

“Home Instead brings both the heart and expertise needed to support caregivers and families,” said Bonnie Wattles, Executive Director, Hilarity for Charity. “We’re excited to deepen our work together and reach more families with the care and support they need most, at home.”

For more information about the HFC Caregiver Grant Program, visit wearehfc.org.

To find a Home Instead in your community, please visit homeinstead.com.

About Honor Technology and Home Instead

Honor Technology's mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. In 2021, Honor acquired Home Instead, Inc., the world's leading provider of home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 60 million hours of personalized care annually. Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.

For more information, visit www.homeinstead.com and www.honorcare.com.

About Hilarity for Charity

Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a nationally recognized organization that is changing the trajectory of Alzheimer’s disease and related dementias (ADRD) through broad-scale awareness, brain health education, and tangible support for families impacted by the disease. HFC’s mission is to care for families impacted by this disease, activate the next generation of Alzheimer’s advocates, and be a leader in brain health research and education.

For more information, visit www.wearehfc.org