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WILLIAMS-SONOMA, INC. PROMOTES AUJSHA TAYLOR TO PRESIDENT OF REJUVENATION

SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the promotion of Aujsha Taylor to President of Rejuvenation, the company’s premier lighting and hardware brand. Taylor has been with Williams-Sonoma, Inc. since 2003 and stepped into the leadership role for Rejuvenation in 2020. Under her leadership, Rejuvenation’s revenue has more than doubled, driven by expanded merchandise categories and growth of the brand’s retail footprint to 13 stores, including Nashville and Salt Lake City locations that opened in 2025, with plans to open a 14th retail location in Dallas in 2026.

As President of Rejuvenation, Taylor will continue to lead Rejuvenation’s merchandising strategies, product innovation, and growth initiatives, further strengthening the brand’s position as a leader in thoughtfully designed, high-quality home furnishings, fixtures, and lighting.

“Aujsha’s promotion to President of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “Her proven track record, passion for design, operational excellence, and visionary leadership make her the ideal person to lead Rejuvenation through the brand’s next phase of growth.”

Taylor brings extensive experience in retail leadership, having demonstrated a strong ability to drive innovation across channels, elevate customer engagement, and deliver sustainable business results.

“Rejuvenation has always been rooted in craftsmanship and timeless design, and I am proud to lead our team as we continue to build on that legacy,” said Taylor. “Together, we will keep inspiring customers with thoughtfully designed products that bring both beauty and functionality into their homes.”

Founded in 1977, Rejuvenation is a Portland, Oregon-based brand known for its commitment to quality, sustainability, and enduring design. As part of the Williams-Sonoma, Inc. portfolio, the brand continues to address both the trade and consumer markets by expanding its assortment across lighting, hardware, and home furnishings, with a focus on responsible sourcing and American craftsmanship.

Taylor’s appointment underscores Williams-Sonoma, Inc.’s continued investment in leadership and growth across its portfolio of brands.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

ABOUT REJUVENATION

Founded in 1977 in Portland, Oregon, Rejuvenation began as an architectural salvage, lighting, and hardware restoration shop. Today, as part of the Williams-Sonoma, Inc. family, Rejuvenation stands as the premier provider of timeless designs for every area of the home. With a focus on quality, sustainability, and craftsmanship, Rejuvenation offers customizable lighting assembled to order in Portland, solid brass hardware, handcrafted furniture and rugs, and restores over 3,000 antique and vintage pieces annually. Rejuvenation products are responsibly made and ethically sourced and available online and in 13 retail locations across the U.S.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or are proven incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements about the future growth of Rejuvenation. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include the risk that Rejuvenation does not grow as expected.

WSM-PR

Williams-Sonoma, Inc.

NYSE:WSM

Release Summary
Williams-Sonoma, Inc. Names Aujsha Taylor President of Rejuvenation
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