Route Bolsters Executive Leadership Team with New CFO and VP of Enterprise Revenue to Accelerate Business Growth and Momentum

LEHI, Utah--(BUSINESS WIRE)--Route, the post-purchase platform trusted by the world’s leading ecommerce brands, today announced the appointment of two key executive hires: Arman Panjwani as Chief Financial Officer and Alexandria Orr as Vice President of Enterprise Revenue. The additions come at a pivotal time for Route as the company continues to redefine the post-purchase experience and expand its market leadership through rapid enterprise adoption and product innovation.

“As Route enters its next phase of growth, we are focused on scaling our operations and deepening our relationships with the world’s largest retailers,” said Eric Kobe, CEO of Route. “Arman and Alexandria bring a wealth of experience in scaling high-growth technology companies and driving enterprise excellence. Their leadership will be instrumental as we continue to build the unified post-purchase platform that brands and shoppers rely on.”

Arman Panjwani, Chief Financial Officer

Arman Panjwani joins Route to oversee global financial operations and strategic planning. With a deep background in scaling high-growth technology companies, Panjwani previously served as Chief Strategy and Financial Officer at LawnStarter, where he led the company to profitability and managed key acquisitions. His experience also includes leading Corporate Finance and Investor Relations at Snap Inc. during its IPO and foundational growth years, and advising on over $10 billion in M&A at Qatalyst Partners.

“Route has built an extraordinary foundation as the category leader in package protection, order tracking, and returns and exchanges,” said Panjwani. “I am thrilled to join the team at a moment when the company’s financial profile and market opportunity are stronger than ever. I look forward to helping Route navigate its next chapter of scale and long-term value creation.”

Alexandria Orr, Vice President of Enterprise Revenue

Alexandria Orr joins Route as Vice President of Enterprise Revenue to lead the company’s expansion into the large-scale retail and brand segment. Orr brings extensive experience navigating complex sales cycles and building high-performing sales organizations for industry-leading technology providers like Shopify and Salesforce. Her appointment signals Route’s continued success in moving upmarket, as more enterprise brands seek to consolidate their post-purchase tech stacks.

“The post-purchase journey has become the new battleground for customer loyalty,” said Orr. “Enterprise brands are increasingly recognizing that a fragmented experience erodes trust and margins. Route’s ability to solve these challenges in one unified platform is a game-changer for the industry, and I’m excited to lead the team that brings this value to the world’s most iconic brands.”

Sustained Market Momentum

The appointments of Panjwani and Orr follow a period of record-breaking enterprise adoption and strategic expansion for Route, validated by a surge in high-profile partnerships, including a multi-billion dollar iconic American apparel retailer, the nation’s leading clinical hair-wellness brand, and one of the largest employee-owned sporting goods empires in the United States. This news comes on the heels of Route’s recent acquisition of Frate Returns, unifying package protection, order tracking, and returns and exchanges into a single, seamless flow – a strategic move backed by new consumer data. This research confirms that an enterprise-grade, unified post-purchase experience is now the primary driver of long-term shopper loyalty and is a pivotal influence for consumers before, during, and after a purchase is made.

To learn more, visit www.route.com.

About Route

Route is the leading post-purchase platform for modern ecommerce, trusted by over 13,000 brands and protecting over $20 billion in gross merchandise value to-date. Route has raised over $250 million from leading investors like Craft Ventures, Hedosophia, Hanaco Ventures, and others. Route helps merchants deliver package protection, industry-leading tracking, cash back, issue resolution, and returns and exchanges – all in one powerful platform. With Route, shoppers get more visibility and peace of mind, and merchants unlock loyalty that lasts beyond checkout.