Ann & Robert H. Lurie Children’s Hospital of Chicago Expands Partnership with NRC Health to Strengthen Consumer Insight and Online Reputation Strategy

LINCOLN, Neb.--(BUSINESS WIRE)--NRC Health today announced that Ann & Robert H. Lurie Children’s Hospital of Chicago has further expanded its partnership to include NRC Health’s Reputation, alongside its continued use of NRC Health’s Market Insights and Patient Experience solutions.

A long-standing NRC Health partner, Lurie Children’s has consistently demonstrated a deep commitment to understanding and improving the experiences of the patients, families, and communities it serves. Building on that foundation, this expansion brings new visibility into how the organization is represented across digital channels and how consumer perception drives essential outcomes such as access, trust, and choice.

Leaders recognized that online reviews and digital presence were not simply brand considerations, but important signals influencing provider engagement, patient decision-making, and organizational reputation. By combining Market Insights’ broad consumer perspective with Reputation’s real-time visibility into online reviews, Lurie Children’s can now connect community perception, patient experience, and digital reputation into a more unified, actionable strategy.

“We are proud to expand our partnership with Lurie Children’s as they continue to lead with a deep focus on the experiences of patients and families,” said Helen Hrdy, Chief Operating Officer at NRC Health. “Their approach shows how leading organizations are bringing together patient experience, consumer insights, and digital reputation to strengthen trust and loyalty across every touchpoint.”

This expanded partnership underscores a growing recognition across healthcare that reputation, experience, and consumer insight are deeply connected, and that the organizations best positioned for the future are those that can view and act on these factors holistically.

About NRC Health

For more than 40 years, NRC Health (NASDAQ: NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. Ranked #1 Best in KLAS for Healthcare Experience Management in three of the last four years, NRC Health holds a commitment to Human Understanding that helps leading healthcare systems get to know each person they serve not as point-in-time insights, but in the context of an ongoing relationship. Guided by its uniquely empathic heritage, patient-focused approach, unmatched market research, and emphasis on consumer preferences, NRC Health is transforming the healthcare experience and creating strong outcomes for patients and entire healthcare systems.