iFIT Inc. Names Wellness Industry Leader Marc Washington as President and Chief Financial Officer

LOGAN, Utah--(BUSINESS WIRE)--iFIT Inc., a global leader in interactive fitness technology and connected content, today announced the appointment of Marc Washington as President and Chief Financial Officer (CFO). An accomplished executive, entrepreneur, and advisor, Washington brings over two decades of leadership experience across the health, wellness, and fitness sectors to his new dual role at iFIT.

Throughout his career, Washington has successfully scaled businesses ranging from venture-backed startups to multi-billion-dollar enterprises. He joins iFIT with an exceptional track record of building household wellness brands, having previously served as Founder & CEO of Supergut, President and Chief Operating Officer of Beachbody, Chief Executive Officer of Irwin Naturals, and Chief Financial Officer of The Wonderful Company.

At iFIT, Washington will leverage his deep operational and financial expertise to drive strategic growth, streamline operations, and enhance the company's financial performance as it continues to innovate the connected fitness landscape.

"We are thrilled to welcome Marc to the iFIT executive team," said Kevin Duffy, CEO of iFIT. "Marc brings a rare blend of financial discipline and proven success scaling health and wellness brands. He understands how to bridge the gap between operational excellence and consumer-centric growth.”

In addition to his corporate leadership, Washington is a celebrated entrepreneur. Inspired by the memory of his sister, he founded the gut-health brand Supergut to take a food-first, clinically validated approach to metabolic health that complements GLP-1 pathways. As CEO, he led Supergut to earn a spot on Fast Company’s "Brands that Matter" list in 2024. Washington has also been recognized as a “NOSH Notable” award winner in the nutrition space and was named by Ebony as one of the top entrepreneurs changing the face of health.

"I have dedicated my career to helping people lead healthier lives, and I am incredibly excited to continue that mission at iFIT," said Marc Washington, President and CFO of iFIT. "I am thrilled to join the iFIT team at such a pivotal moment in the connected fitness industry. iFIT holds immense potential and a legacy of innovation that distinctly sets it apart in the global wellness market. I look forward to working alongside the team to drive our next exciting chapter of growth in bringing our transformative, personalized fitness experiences to even more homes worldwide."

A respected voice in the wellness industry, Washington is a frequent contributor at industry conferences and podcasts, and has been featured in major media outlets including Forbes, Fortune, and The Wall Street Journal.

Washington graduated from Princeton University, where he was an Academic All-American and Co-Captain of the football team, and holds an M.B.A. from Harvard Business School. A proud father of three, he resides in Los Angeles with his wife.

About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their journey. Further information: iFIT.com