Kinsta Logs Record Year as Top Choice for Serious WordPress Businesses, With 60% Customer Growth, New Executive Hires and a Platform Buildout

The company that G2 just ranked #1 across all web hosting is evolving beyond managed WordPress into a full-stack platform for developers, agencies and enterprise teams

LOS ANGELES--(BUSINESS WIRE)--Kinsta, a leading managed hosting provider for WordPress, today announced milestones in a record year for the company. Building on its recent recognition as the #1 web hosting platform in G2’s 2026 Best Software Awards, Kinsta saw more than 60% customer growth year-over-year, made two senior executive hires, expanded its partner programs and made significant platform improvements for agencies and enterprise teams managing WordPress at scale.

Record customer growth

Kinsta added 65,000 new sites to the platform in the past 12 months, bringing its total customer base to over 230,000 across 128 countries. Existing customers include LoudCloud by Barnes & Noble, The Jane Goodall Institute, McDonald’s, TripAdvisor, University of Michigan, Calm, ClickUp, NASA and Konica Minolta.

“Web traffic is changing quickly, while WordPress businesses have become more sophisticated and more demanding,” said Jon Penland, CEO of Kinsta. “Our growth shows a market that needs hosts that are designed to handle today’s technology landscape. We built Kinsta to be the platform that serious teams choose when they've outgrown everything else, and customers are telling us it’s working.”

Strategic new hires

Eric Zuckerman joins as chief financial officer (CFO), with more than 14 years of experience guiding private equity- and venture-backed technology companies through growth and transformation. He most recently was CFO at Datasembly and previously held finance leadership roles at Appspace.

The addition of Zuckerman follows that of chief marketing officer Matt Reid, who joined Kinsta in June 2025 from his previous role as senior vice president at BigCommerce.

“The rest of the industry is focusing on impersonal bots and frustrating self-service, but we've doubled down on the human element with our WordPress experts,” said Reid. “We emphasize customer service because that is what makes a difference for our customers in their everyday business. That decision shows up in our retention numbers, our referrals and, ultimately, in this growth.”

Partner program revamp

Kinsta has revamped its Agency Partner Program and Affiliate Partner Program, with a three-tier program that aligns participation and performance. Agency partners earn commissions, referrals and co-marketing collaboration scaled to their tier. Affiliates earn lifetime commissions with access to Kinsta resources and co-marketing support based on tiers.

“We moved to Kinsta in 2025, and it's been a night and day difference from our last host,” said Vin Thomas, founder at Fixel. “Kinsta's support team is always available the moment we need them. Beyond that, the platform just works. Staging, updates and day-to-day management is all easier and faster. This saves us time and keeps our clients happy. Hosting has become one less thing we have to worry about, which gives us confidence that our client sites are in good hands.”

Significant product upgrades

Over the past year, Kinsta has also heavily invested in products to help owners and developers running WordPress at scale. Many agency customers, for example, manage dozens or hundreds of client sites and have teams with strict access control and security requirements. To address these enterprise demands, these upgrades aim to eliminate the credential management, manual workflows, limited data visibility and tool switching that result in wasted resources, IT overhead and security risk.

Key additions in the past 12 months:

API expansion: New endpoints cover site resets, domain verification, DNS record management, plugin and theme inventory, WP-CLI command execution, usage data, phpMyAdmin access, activity log retrieval and SSH/SFTP configuration management.

SSO: SAML SSO support via Okta and other providers; one-click phpMyAdmin and WP-Admin access from within the Kinsta dashboard.

Bandwidth-based pricing: Launched in November 2025, it gives customers a choice between visit-based or bandwidth-based plans and the ability to easily switch between them, addressing the growing share of bot and AI-generated traffic.

About Kinsta

Kinsta is a premium managed hosting for WordPress solution — designed for all types of businesses, agencies and high-traffic ecommerce stores. In highly competitive markets Kinsta holds the top G2 score of any solution and is the overall #1 leader for market presence and customer satisfaction within multiple industry categories. Serving small companies to Fortune 500 enterprises, Kinsta supports more than 230,000 customers across 128 countries and brought on over 65,000 new sites in 2025 alone. Kinsta offers 24/7 support 365 days a year — in ten languages — from its team of expert engineers.

For more information about Kinsta and to sign up for a risk-free trial, visit kinsta.com.