PayMore Launches National Spring Cleaning Promotion Ahead of Earth Day to Drive Electronics Trade-Ins and Responsible Recycling

Limited-time offer encourages consumers to unlock value from unused devices while supporting more sustainable electronics lifecycle management

LONG ISLAND, N.Y.--(BUSINESS WIRE)--PayMore, a modern electronics resale franchise redefining the second-hand category, today announced the launch of its national Spring Cleaning Promotion, encouraging consumers to trade in unused devices and responsibly recycle electronics ahead of Earth Day.

As part of the promotion, customers who sell or trade an Apple device or gaming system will receive a $10 bonus gift card, which can be used toward upgraded devices, accessories, or future purchases.

“This campaign is about helping people recognize the value sitting in their homes and making it easy to act on it,” said Stephen Preuss, CEO of PayMore. “Our process is fast, transparent, and designed to give customers confidence that they’re making a smart decision for both their wallet and the environment.”

That focus extends beyond convenience. PayMore’s model is designed to extend the lifecycle of electronics through resale while ensuring devices that no longer hold value are properly recycled. To date, the company has helped divert millions of pounds of e-waste from landfills, reinforcing its role as a leader in responsible electronics lifecycle management.

Growing consumer awareness around both the financial and environmental value of unused electronics has contributed to increased participation in the resale market. From smartphones and laptops to gaming consoles and tablets, many devices retain meaningful value beyond their initial use, creating opportunities for consumers to recover cash while reducing electronic waste.

For Erik Helgesen, Co-Founder and President of PayMore, the opportunity often begins with items people assume are no longer worth anything — a shift the founders have helped drive through a more transparent and trusted resale experience.

“Many people are surprised by what their devices are worth,” Helgesen said. “Even when a device no longer has resale value, it can still be recycled responsibly. Our goal is to make the process simple, secure, and worthwhile so customers feel confident taking the next step.”

PayMore’s in-store experience is built around simplicity. Customers can sell devices for immediate cash payment or recycle electronics that no longer hold resale value, with all items undergoing secure data wiping or certified destruction.

From families clearing out old laptops and tablets, to gamers upgrading their consoles, to businesses offloading outdated equipment, there’s a steady flow of devices being recirculated instead of discarded.

Beginning April 6 and running through May in recognition of Earth Day, the campaign is designed to encourage responsible electronics management while helping consumers unlock value from devices they no longer use.

PayMore continues to expand rapidly across the U.S. and internationally, with new locations opening in markets including Florida, California, New Jersey, and Missouri. The company’s franchise model continues to attract experienced operators, reflecting strong demand from communities seeking a trusted, modern alternative for buying, selling, and recycling electronics.

Consumers can visit their local PayMore store for more information about the Spring Cleaning Promotion.

About PayMore

PayMore was founded in 2011 in Massapequa, New York to repurpose used electronics and recirculate them back into the marketplace instead of allowing them to accumulate in landfills. What started as a mission-driven store on Long Island has quickly become the fastest-growing electronics franchise in the country. By offering customers a boutique retail experience where they can safely sell unwanted electronics and purchase devices with confidence, PayMore has modernized the resale process through a model built on convenience, transparency, and trust.

The brand began franchising in 2020 and now has over 130 operating locations in North America with nearly 500 in current development. In 2025, PayMore was named Gold Stevie® Award Winner – Company of the Year, Green and Clean Technology, recognizing its commitment to sustainability and innovation in the electronics resale industry.

PayMore Stores is a new-age global franchise driving the modern evolution of elevated retail—disrupting the second-hand industry with nimble brick & mortar locations propelled by technology, data, and e-commerce.