Mars Men Announces $27.5M Series A Led by L Catterton to Accelerate Growth of Breakout Men’s Wellness Brand

The bootstrapped natural testosterone brand reaches $100M run rate profitably in under 18 months since launch, serving over 400,000 customers in that time.

AUSTIN, Texas--(BUSINESS WIRE)--Mars Men, a rapidly emerging leader in men’s health that uses a proprietary combination of 100% drug-free, natural ingredients to help men feel like themselves again, today announced it has raised $27.5 million in Series A funding led by L Catterton, the largest global consumer-focused investment firm.

Founded with a mission to provide men with the option of science-backed natural ingredients to enhance the body's natural function, Mars Men harnesses both ancient herbs and modern supplements to support men’s long-term health and vitality. Since launch, under 18 months ago, the brand has scaled to $100 million revenue run rate while maintaining profitability and raising no outside capital since founding. The company is excited to announce it currently serves hundreds of thousands of customers every day, driven by strong consumer demand for high-quality, performance-focused wellness solutions designed specifically for men.

The brand’s direct-to-consumer model and subscription-first approach has enabled it to scale efficiently while maintaining strong customer engagement and retention. “The marketing engine we’re building at Mars Men is world-class and unlike any brand I’ve ever seen,” said Zach Stuck, Co-Founder & CMO.

“This milestone shows what’s possible when you build something that resonates with customers at scale,” said Benjamin Smith, Co-Founder & CEO of Mars Men. “Testosterone levels have dropped 1% per year since 1980. We started Mars Men to help solve this very real problem of men suffering from low energy, low drive, and not feeling like themselves. We are blown away by the demand. Partnering with L Catterton empowers us to go even bigger and expand our product line, reach more men, and continue building a brand that helps guys take back control of their health.”

“Men are increasingly taking a more proactive approach to their health and seeking out natural alternatives, and Mars Men has built a brand that directly addresses a growing need in the market,” said Chris Roberts, a Partner in L Catterton’s Growth Fund. “The Company demonstrated impressive growth and capital efficiency, reflecting the strength of its product, the consumer need it is meeting, and the team behind it. We’re excited to partner with Benjamin and Zach as they continue to scale Mars Men and redefine this category.”

With the new funding, Mars Men plans to accelerate innovation and expand its product portfolio to address a broader range of men’s health and performance needs. The company will also invest in team expansion, strategic partnerships, and channel growth, including a planned expansion into retail distribution.

About Mars Men

Mars Men is a high-growth men's wellness and performance brand dedicated to helping men reach their full potential. Through a subscription-forward model and a focus on effective, science-backed and natural products, Mars Men provides supplement stacks designed to support energy, vitality, strength, recovery, and long-term performance. Since launch, the company has grown to serve more than 400,000 men and has reached a $100+ million revenue run rate in under 18 months. For more information, visit: mengotomars.com.

About L Catterton

L Catterton is a market-leading consumer-focused investment firm, managing approximately $40 billion of equity capital across three multi-product platforms: private equity, credit, and real estate. The firm's funds have the ability to invest between $5 million and $5 billion, across the capital structure, in well-positioned consumer businesses. Leveraging deep category insight, operational excellence, and a broad network of strategic relationships, L Catterton's team of more than 200 investment and operating professionals across 18 offices partners with management teams to drive differentiated value creation across its portfolio. Founded in 1989, the firm has made over 300 investments in some of the world's most iconic consumer brands. For more information about L Catterton, please visit www.lcatterton.com.