Transcend Welcomes Dianne Decena as Vice President of Partnerships

As businesses race toward shipping AI on a compliant data foundation, Transcend rapidly scales its partner network with key executive hire

SAN FRANCISCO--(BUSINESS WIRE)--Transcend, the compliance layer for customer data powering the world’s leading companies, today announced the appointment of Dianne Decena as Vice President of Partnerships. Decena brings two decades of experience building and scaling partner programs at B2B SaaS companies, including ThoughtSpot and Medallia (NYSE: MDLA), and joins Transcend to expand the partner ecosystem that helps enterprises implement compliance infrastructure across complex data environments.

Decena’s appointment comes as enterprises move from AI experimentation to organization-wide deployment, where compliance, governance, and data controls are gating factors for scale. Gartner projects worldwide AI spending will reach $2.5 trillion in 2026, nearly double the prior year,¹ yet three out of four organizations say their governance has not kept pace with AI adoption.² As a result, enterprises are increasingly relying on partners to fast-track compliance infrastructure across product lines, systems, workflows, and regions.

Decena has a track record of growing partner-sourced revenue at software companies from early-stage growth through category leadership. Her experience spans technology alliances, channel, OEM, managed services, and professional services partnerships, with relationships built across the United States, Europe, Latin America, and Asia Pacific.

“Enterprises are racing to activate AI, but the ones that are winning are building the right compliance infrastructure now, all with the help of the right partners. Dianne has spent two decades leading transformative partner ecosystems, and that’s exactly why we’re thrilled to have her join the Transcend team during this incredible moment in time,” said Kate Parker, President of Transcend.

“What stands out about Dianne is that she builds the kind of relationships that drive lasting, repeatable growth. We’re hearing from partners across the market that they want a more modern, scalable, and technically complete compliance platform to bring to their clients. Dianne has the experience to turn that demand into meaningful growth for Transcend,” said Luke Arno, the company’s Chief Revenue Officer.

“Transcend sits at the center of a problem every enterprise is now facing: how to activate AI responsibly when customer data and permissions are scattered across dozens of systems, and how to do it yesterday. My charter is building the ecosystem that makes that possible: the right partners in the right places, that carry the client relationships, the transformation mandate, and the scale. Customers don't just adopt responsible AI—they win with it,” said Decena.

Decena’s hire reflects the continued investment in Transcend’s partnership ecosystem. The company is expanding its leadership across technology and consulting partnerships, including plans to appoint a Director of Technology Partnerships later this month and is actively hiring a Director of Consulting Partners. These investments support growing demand from partners building new service lines around AI compliance, from implementation and integration to ongoing managed programs.

About Transcend

Transcend is the compliance layer for customer data, enabling enterprises to activate AI responsibly and at scale. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. With compliance enforced by design, Transcend replaces fragmented and manual compliance processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.

Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC’s MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.

Learn more at transcend.io

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^[1]Gartner, “Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026,” January 2026.

^[2]Informatica, “CDO Insights 2026: AI Adoption Accelerates, but Trust and Governance Lag Behind,” 2026.