The Hunt is Over! KRISPY KREME® is Filling Baskets with Egg-cellent New Easter Doughnuts

Beginning March 24, guests can hop to Krispy Kreme for spring treats that deliver fun and a little joy in every bite

CHARLOTTE, N.C.--(BUSINESS WIRE)--Your hunt for the perfect Easter treats ends here! Krispy Kreme® is introducing a new Easter Basket Collection packed with playful, flavorful doughnuts you’ll want to grab fast — and share even faster.

Available beginning Tuesday, March 24 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme’s Easter Basket Collection features three new, egg-citing doughnuts that bring spring sweetness to life:

• Easter Egg Basket Doughnut – an Original Glazed® doughnut piped with vanilla flavored buttercreme, dipped in decorative sugar, and topped with an Easter egg sugar piece.
• Strawberry Egg Doughnut – an unglazed shell doughnut filled with white Kreme™, dipped in strawberry flavored icing with decorative vanilla flavored icing drizzles.
• Baby Chick Doughnut – an Original Glazed® doughnut dipped in vanilla flavored icing decorated with a baby chick sugar piece.

“This Easter, we’re serving up new treats alongside classics fans love,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Grab a box, load up your basket, and make every egg hunt and gathering with family and friends just a little sweeter.”

Krispy Kreme’s Easter Basket Collection will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy some of the Easter Basket doughnuts in a Krispy Kreme six-pack delivered to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a U.S. shop or retailer near you.

Share how you’re hopping into spring with Krispy Kreme’s new Easter Basket Collection by using #KrispyKreme and tagging @krispykreme on social media. Learn more about the limited time offer by visiting www.krispykreme.com/promos/easter.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News