MediaCo Strengthens Spanish-Language News Strategy with Senior Advisor Alina Falcón
MediaCo Strengthens Spanish-Language News Strategy with Senior Advisor Alina Falcón
NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), today announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Falcón is one of the most respected leaders in Hispanic media, previously serving as President of News at Univision and Executive Vice President of News at NBCUniversal Telemundo, where she led major national and local news initiatives serving Spanish-speaking audiences across the United States.
In her advisory role, Falcón is working with MediaCo’s news leadership to enhance editorial strategy and expand Spanish-language political coverage as the industry prepares for the 2026 U.S. midterm elections.
“Spanish-speaking audiences deserve journalism that reflects the issues shaping their communities,” said Alina Falcón, Senior Advisor to MediaCo. “MediaCo has an important opportunity to expand trusted news coverage and deepen its connection with multicultural audiences.”
“Alina’s experience leading some of the most influential Spanish-language news organizations in the country brings tremendous value to MediaCo’s newsroom strategy,” said Kelly Boan, Director of News & Marketing at Standard Media Group/Rincon Broadcasting Group. “Her leadership will help strengthen coverage and ensure Hispanic audiences have access to the news and information that matters most as we approach the 2026 election cycle.”
MediaCo continues to invest in expanding culturally relevant news and programming that informs and connects multicultural audiences nationwide.
About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America’s growing multicultural audiences. Learn more at https://mediaco.now.
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