Intention.ly's Advisor Brand Builder Named 2026 Generative AI Platform of the Year, Selected to Demo at FinovateSpring 2026

The AI-powered branding platform built for financial advisors earns top industry recognition and a coveted spot on the FinovateSpring main stage this May in San Diego.

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Intention.ly, the leading growth consultancy and marketing agency for the financial services industry, today announced that its Advisor Brand Builder (ABB) platform has been named the 2026 Generative AI Platform of the Year by the Pinnacle Awards. ABB has also been selected to demo on the main stage at FinovateSpring 2026, taking place May 5–7 at the Sheraton San Diego Hotel and Marina in San Diego, California.

The Pinnacle Awards recognize outstanding achievement across AI innovation, engineering, enterprise transformation, and industry impact. Intention.ly earned the Platinum distinction in the Generative AI Platform of the Year category, competing among organizations advancing AI technology at scale across industries.

“Pinnacle’s recognition validates what we set out to build with ABB: a solution that delivers truly personalized brand identities and assets at scale for financial advisors, who often struggle to differentiate using the traditional templated tools available today,” said Kelly Waltrich, CEO and co-founder of Intention.ly. “ABB accelerates the brand and content creation process without homogenizing what makes each firm unique.”

Built specifically for financial advisors, ABB replaces templated, one-size-fits-all branding with AI-generated visual identities, messaging frameworks, websites, and content libraries, each tailored to a specific advisor's positioning, services, and audience. Every output is refined by Intention.ly's team of agency professionals, combining speed with quality that meets real-world compliance and creative standards.

At FinovateSpring this May, Intention.ly will showcase the ABB platform to more than 1,200 senior-level fintech and financial services leaders. Finovate handpicks its demo companies, selecting only those that address real-world challenges.

“Finovate puts real solutions in front of technology decision-makers at some of the industry’s most influential organizations,” said Joe Steuter, Partner and Chief of Client Strategy at Intention.ly. “We’re proud to give firms a closer look at what personalized branding can and should be. These advisors have compelling stories to tell. ABB helps them bring those narratives to life in a way that resonates emphatically with the audiences they’re trying to reach.”

ABB was developed and refined through Intention.ly's work with more than 100 financial services firms. The platform generates a complete brand package, including business cards, email signatures, presentation templates, social media graphics, a fully responsive website, and a 12-month content calendar mapped to each advisor's brand pillars, all at a fraction of the traditional time and cost.

For more information about the enhanced Advisor Brand Builder and to request a demo, visit https://intention.ly/advisor-brand-builder/.

About Intention.ly

Intention.ly is the go-to growth consultancy and marketing agency for the financial services industry. With a client roster that includes the most recognized names in the business, we’ve earned a reputation for driving transformative growth and success within an increasingly competitive landscape. We’re not just strategists, we’re doers, focused on meticulous execution that drives tangible results.