NEW parodontax Gum Strengthen & Protect Launches as a Daily Solution for Long-Term Gum Protection

From the gum expert brand, the new daily toothpaste and mouthwash help strengthen and protect gums, supporting healthy gum hydration, while featuring hyaluronic acid for enhanced foaming and freshness.

Key Takeaways:

• parodontax expands its gum care portfolio with NEW Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid^
• Gum Strengthen & Protect is formulated to:
  • Strengthen the gum seal for long-lasting gum protection with continued twice daily use
  • Kill plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth with continued twice daily use
  • Support healthy gum hydration
• Enhanced with Hyaluronic Acid^ as part of everyday oral care across two format options:
  • Fresh Mint Toothpaste
  • Icy Mint Mouthwash

WARREN, N.J.--(BUSINESS WIRE)--parodontax, the gum expert brand from Haleon, has launched NEW parodontax Gum Strengthen & Protect Toothpaste and Mouthwash with Hyaluronic Acid^, a daily oral care innovation formulated to strengthen the gum seal where gums and teeth meet for long-lasting gum protection*.

As consumers increasingly embrace preventative health habits, gums remain one of the most overlooked foundations of overall health. According to the American Dental Association, research has identified associations between gum disease and conditions such as heart disease and diabetes, highlighting the connection between oral health and broader wellness. Despite this, gum care is often underprioritized. Haleon’s World of Oral Health Study found that four of the top five oral health concerns are teeth-related, with only one focused on gums.

Building on its legacy of specialized oral care products for gum health, parodontax developed Gum Strengthen & Protect to make daily gum protection simple and consistent. Designed for everyday use, it helps strengthen gum resilience and protect against gum problems with continued twice-daily use.

The new line is enhanced with hyaluronic acid, a well-known ingredient across skincare and wellness. In the toothpaste, hyaluronic acid contributes to foaming action during brushing. In the mouthwash, it provides extra freshness. Together, the formulas help support a hydrated, healthier-feeling gum experience as part of everyday oral care.

“Gum health is foundational to overall wellness, yet it’s often overlooked in daily routines,” said Amy Sharon, Brand Director of parodontax, Haleon. “With parodontax Gum Strengthen & Protect with Hyaluronic Acid, we’re reinforcing the importance of proactive gum care by making it simple to incorporate into everyday brushing and mouthwashing. By combining our gum expertise with a sensorial boost from hyaluronic acid for enhanced foaming and freshness, we’re helping people stay consistent with their routines and protect their gums for the long term.”

Available in Two Formats to Meet Gum Protection Needs

The parodontax Gum Strengthen & Protect with Hyaluronic Acid line is available in toothpaste and mouthwash formats and can be used separately or together as part of a daily gum care routine.

• Fresh Mint Toothpaste — Enhanced with hyaluronic acid for foaming action, this fluoride toothpaste strengthens the gum seal where gums and teeth meet, helping protect against gum problems returning with continued twice-daily use.
• Icy Mint Mouthwash — Formulated with hyaluronic acid for extra freshness, this alcohol-free mouthwash kills plaque bacteria along the gumline to support a stronger, tighter seal between gums and teeth.

parodontax Gum Strengthen & Protect is now available at major retailers nationwide, including Amazon, Walmart, CVS, and Target.

For more information, visit www.parodontax.com.

*with continued twice daily use
^for foaming action (toothpaste) and extra freshness (mouthwash)
Always follow the label. If gum problems persist, consult a dental professional.

About parodontax®

parodontax® is the gum expert brand from Haleon, dedicated to helping consumers maintain healthy gums as the foundation of strong teeth and confident smiles. Through science-backed innovation and everyday oral care solutions, parodontax empowers consumers to strengthen and protect their gums long term.

About Haleon US

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans six major categories: Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Respiratory Health, Digestive Health and Therapeutic Skin Health. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Nexium, Nicorette, parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact [e-mail].