White Castle Brings the Bacon to Freezer Aisles Nationwide

Number of retail stores selling Cheddar Bacon Cheese Slider continues to grow

COLUMBUS, Ohio--(BUSINESS WIRE)--It’s been said, “You’ve got to give the people what they want,” and this spring White Castle is doing exactly that, broadening the availability of its new Cheddar Bacon Cheese Slider to more freezer aisles across the country.

White Castle first introduced the Cheddar Bacon Cheese Slider last year as part of a retail variety pack available only in Walmart stores. The new Slider proved so popular that White Castle introduced it in January as a stand-alone item at CVS stores across the country. Albertsons, Safeway and other grocery stores will begin selling the Slider this month, and in April, it will be available in Dollar General stores nationwide.

The Cheddar Bacon Cheese Slider features 100% beef and savory steam-grilled onions topped with a slice of cheddar-flavored cheese made with real bacon pieces, all served on White Castle’s signature fluffy bun. The result is big, bold flavor in every bite, a craveable combination that brings a next-level snacking experience to the freezer aisle.

“White Castle is constantly keeping a pulse on the flavors consumers find most indulgent and satisfying, and bacon continues to top that list,” said Sarah Paulson, director of retail marketing, innovation at White Castle. “It’s why White Castle has remained a trusted brand for craveable food for 105 years. With the Cheddar Bacon Cheese Slider, we’re delivering the smoky, savory flavor shoppers love, making it available in more stores and offering multiple pack sizes that make it even easier for Cravers to enjoy White Castle at home.”

The Cheddar Bacon Cheese Sliders are offered in a variety of package sizes, giving consumers the flexibility to choose the quantity that’s right for them. They continue to be featured in the Cheese Slider Variety Pack, which also contains Jalapeño Cheese Sliders and Classic Cheese Sliders.

As a pioneer in bringing restaurant-quality Sliders to retail freezers, White Castle continues to deliver the flavors consumers crave while driving growth in the frozen sandwich category.

Editor’s Note: Download images of the Cheddar Bacon Cheese Slider and new packaging here.

About White Castle^®

White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates 334 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including “Most Influential Burger of All Time” by Time magazine (2014, The Original Slider^®) and one of the “10 Most Innovative Dining Companies” by Fast Company (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work^® Certification™ for an extraordinary five consecutive years spanning 2021–2025. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS^® loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.