Pittsburgh Paints Co. Introduces PITTSBURGH PAINTS TRU-INDUSTRIAL Line

New brand delivers coatings innovation for industrial applications, continues 150-year commitment to quality and service

CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--The Pittsburgh Paints Company (“Pittsburgh Paints Co.”) today launched PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ line, the Company’s new industrial coatings brand offering innovative technologies for a wide range of applications. The brand’s product portfolio will serve industrial applicators in various sectors including transportation, building materials, sheds, trailers and heavy-duty equipment, delivering powerful protection against tough environments.

“This launch is an exciting opportunity for us to better serve the industrial coatings segment with new, innovative solutions,” said Dennis Karnstein, president and general manager – commercial, The Pittsburgh Paints Company. “The PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ brand positions us as the single-source coatings supplier for our customers, providing them with world-class technology, dedicated industrial products and local, quality services built on the heritage of a business with over 150 years of expertise. Our expert PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ brand specialists are dedicated to helping our customers and partners accelerate their business.”

The brand’s portfolio, which includes a full lineup of primers, topcoats and more, is comprised of three primary sub-brands and offers solutions for a wide range of applications:

• TRU-SOLV MAX™ coatings: Solvent-based coatings formulated with advanced resin technologies range from quick-dry enamels to innovative two-component epoxies and urethanes.
• H-TRU-O MAX™ coatings: Water-based coatings provide low volatile organic compound (VOC) solutions in harsh environments.
• TRU-SHED MAX™ coatings: Coatings made specifically for shed builders, backed by a Shed program that helps manufacturers create beautiful, durable finishes, while supporting them with local stores, stock and service.

In addition to its leading sub-brands, the PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ portfolio includes machine-applied and wood coatings, powder coatings, pretreatment products, solvents and sundries and touchup solutions.

“Not all of our products will be brand new to the industry — some are the heritage of great formulas that are just taking on a new name,” said Karnstein. “As we continue to strengthen our brand presence in the industrial sector, we’ll start to roll out our new labels. Our customers and dealer partners can expect to start seeing the new branding on our products and materials throughout the first half of 2026.”

PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ products are now available at Pittsburgh Paints stores nationwide, select Pittsburgh Paints Co. dealers, and online at www.ppgpaints.com/Tru-Industrial.

About The Pittsburgh Paints Company

With 150 years of product innovation, Pittsburgh Paints Co.’s portfolio includes some of the industry’s most iconic and respected brands: GLIDDEN^®, OLYMPIC^®, PITTSBURGH PAINTS & STAINS^™, LIQUID NAILS^®, HOMAX^®, PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ and FLOOD^®. Products are available at THE HOME DEPOT^®, WALMART^®, MENARDS^®, LOWE’S^®, independent retailers, and 500+ PITTSBURGH PAINTS CO. company stores in the U.S. Pittsburgh Paints Co.’s headquarters is in Cranberry Township, Pennsylvania, located 20 minutes northeast of Pittsburgh, Pennsylvania. Learn more at pittsburghpaintsco.com and follow us on LinkedIn.

Flood, Glidden, and Olympic are registered trademarks and Pittsburgh Paints, Pittsburgh Paints & Stains, Tru-Industrial, Tru-Solv Max, H-Tru-O Max, and Tru-Shed Max are trademarks of The Pittsburgh Paints Co.

Homax and Liquid Nails are registered trademarks of A-Paint Specialty, Inc.

The Home Depot is a registered trademark of Home Depot Product Authority, LLC.

Walmart is a registered trademark of Walmart Apollo, LLC.

Menards is a registered trademark of Menard, Inc.

Lowe's is a registered trademark of Lowe's, Inc.