FLOR and Dani Dazey Debut New Signature Rug As Part of Spring Collection Drop

ATLANTA--(BUSINESS WIRE)--FLOR®, the high-end area rug brand for homes, offices, and every space in between, today launched its Spring Collection. It includes three new area rug styles, including a Signature Rug designed with Guest Stylist Dani Dazey, the interior, print, and fashion designer known for her joyful, maximalist style. The Signature Rug, named To The Max, takes inspiration from Dazey’s love of mixing colors and patterns in bold, unexpected ways.

“I’m a maximalist at heart – I love bold, statement-making design. When I discovered FLOR, it was a game-changer,” said Dazey. “When designing To The Max, I used the FLOR Design Studio on their website, which made the process so easy and fun. There were endless options, which really made me feel like we could create anything together! I knew I wanted the rug to live in my living room, so I drew inspiration from my colorful fireplace tile. I wanted the rug to complement that feature and tie the whole space together.”

Dazey is a long-time FLOR customer, outfitting her home with the product in both wall-to-wall and area rug applications. As part of the Guest Stylist partnership, Dazey transformed her home with five FLOR styles that bring her maximalist vision to life, and To The Max is at the center. The custom Signature Rug style features FLOR’s Made You Look carpet tiles laid out in an oblong checker pattern. The result is a playful, one-of-a-kind design color-matched perfectly to her living room.

From Statement to Subtle

The Spring Collection includes two new area rug launches in addition to the Signature Rug. FLOR designed each style to allow people to explore their true personal style, whether that means bold patterns, vibrant colorways, or soft, neutral foundations. The latest area rug styles include:

• Awn And On: A striped area rug that can skew neutral or capture dopamine décor. Available in Pine, Black, Marigold, and Beige.
• Sunday Morning: A mid-century modern rug reminiscent of a Sunday crossword puzzle, featuring clean lines and textured design. Available in Bone, Fawn, and Cobalt.
• To The Max: Designed by Dani Dazey, this oblong checker pattern celebrates maximalist self-expression. Available in Made You Look Bone, Emerald, Marigold, and Spa.

“At FLOR, we know that flooring is one of the most powerful ways to make a design statement. That’s why we offer a range of styles for customers to express themselves with FLOR at their feet,” said Katherine Cohen, Associate Creative Director at FLOR. “Our Spring Collection is all about creative freedom. Whether you’re looking to dial up the maximalism like Dani Dazey, or use our styles to create a neutral foundation, we have what you need.”

All new Spring Collection styles and customer favorite area rugs are available now for purchase on FLOR’s website. To learn more about FLOR’s partnership with Dani Dazey, follow this link.

About FLOR

FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.