Socure Selects Colton Pond as Chief Marketing Officer to Accelerate Revenue Growth and Vertical Market Expansion

Fintech veteran joins Socure’s executive leadership team to scale their global marketing efforts for the leading identity and risk infrastructure for the AI age.

INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Socure, the leading infrastructure for global identity and risk intelligence, announced today the appointment of Colton Pond as Chief Marketing Officer (CMO). In this role, Pond will oversee all aspects of Socure's global marketing strategy and execution as the company continues their 50%+ growth year over year and continues to solidify its position in defining identity infrastructure for the AI era.

Pond is a proven marketing executive with a track record for driving outsized growth at high-velocity companies. He most recently served as CMO at LoanPro, the market-leading API-first credit platform, where he positioned the company as a go-to core infrastructure for banks, credit unions, and fintechs. He established LoanPro’s first user conference, the Salt Flats Summit, an invite-only executive forum for 500 of the brightest minds in financial services on the Bonneville Salt Flats, which went viral as “Fintech Burning Man.” During this time, Pond co-founded Fintech NerdCon with Simon Taylor and Joy Schwartz, establishing a one-of-a-kind community-driven event by and for fintech operators. Prior to LoanPro, Pond was an executive at Truv, where he drove 300% revenue growth year-over-year. He has also held key marketing and sales roles at MX, Lucid, and HealthEquity. His deep knowledge of fintech and experience working within the complex and regulated ecosystems of financial services translates directly to Socure’s sophisticated identity, fraud, risk and compliance solutions.

“Colton’s role is critical for Socure’s accelerated growth and we are thrilled that he joined our executive team. His roots in fintech and fast-growth companies bring the right operational rigor and revenue-led discipline we need to our marketing efforts, especially as we scale across vertical markets and globally,” said Johnny Ayers, Founder and CEO of Socure. “Socure is leading the market. Colton champions both the voice of the customer and new use case adoption across our existing base, while amplifying brand visibility with new audiences in close collaboration with our commercial teams.”

Pond's appointment comes at a pivotal moment for Socure, as it scales the operations of its AI-powered decisioning platform RiskOS™ to more customers across all verticals such as financial services, fintechs, banks, workforce, marketplace, big tech, social networks, e-commerce, workforce and more. Socure currently serves more than 3,000 enterprises across 190 countries — including 18 of the top 20 banks, 130 major government agencies, the top 2 gig platforms, 4 of the top 5 social networks, and 600+ fintechs. This announcement comes on the heels of Socure announcing that it crossed $315 million in annual recurring revenue and completed more than 5 billion identity verifications in 2025.

“The success that Socure has achieved to date is nothing short of impressive, and yet, the opportunity to shape the future of digital trust in the global economy is enormous," said Colton Pond, Chief Marketing Officer at Socure. "Digital trust is the first casualty of the AI era and identity and risk decisions are at the center of every human, business, and bot interaction. Socure’s AI-powered infrastructure raises the standard for how trust is established in today’s evolving threat landscape. I'm excited to help shape that journey in a way that resonates with existing customers, and accelerates our growth across new verticals."

As CMO, Pond is responsible for Socure's global marketing organization which includes revenue marketing, brand marketing, product marketing, demand generation, field marketing, communications, and account-based marketing. Pond will work across the commercial and product teams to sharpen Socure's market positioning and accelerate pipeline across all segments.

About Socure

Socure is the leading platform for digital identity verification, compliance, and fraud prevention solutions, trusted by the largest enterprises and government agencies to build trust and mitigate risk. Leveraging AI and machine learning, Socure’s industry-leading platform achieves the highest accuracy, automation, and capture rates in the industry.

Serving more than 3,000 customers in 190+ countries across financial services, government, gaming, healthcare, telecom, and e-commerce, Socure’s customer base includes 18 of the top 20 banks, four of the Mag Seven, the largest HR payroll and workforce providers, the largest sportsbook and prediction market operators, 130+ public sector organizations, and more than 600 fintechs.

Leading organizations trust Socure to deliver certainty in identity across onboarding, authentication, payments, account changes, and regulatory compliance. Learn more at www.socure.com.