General Mills Brings the Whole Family Together with New The Super Mario Galaxy Movie Themed Foods

Beloved brands including Lucky Charms, Pillsbury and Fruit Roll-Ups launch out-of-this-world cereals and snacks ahead of the film’s global theatrical release

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is inviting families to bring the cosmic fun of Nintendo and Illumination’s The Super Mario Galaxy Movie home with new foods. Just in time for the film’s global release on April 1, fans can find a star-studded lineup of limited-edition products inspired by the film’s iconic characters and out-of-this galaxy adventures.

Three new limited-time products that are sure to make every at-home galactic adventure memorable include:

• Lucky Charms Strawberry Cereal with Galactic Marshmallows, The Super Mario Galaxy Movie Edition: Strawberry‑coated cereal pieces collide with a constellation of Galactic Marshmallows featuring planets and stars — hand‑picked from adventures across the universe.
• Pillsbury Ready to Bake! Yoshi Shape Sugar Cookie Dough: Bake up bite-sized adventures with everyone’s Super Mario fan favorite: Yoshi! This Yoshi Egg-inspired cookie dough is the perfect whimsical treat for budding bakers and longtime fans alike.
• Fruit Roll-Ups Variety Pack: Straight from Bowser Jr.’s paintbrush, this limited-edition pack of Fruit Roll-Ups features Strawberry Blast, Tropical Tie‑Dye and Blue Razzberry flavors — each bursting with a bit of creativity. Plus, every Fruit Roll‑Ups product includes film‑inspired tongue tattoos, turning snack time into a playful adventure across the galaxy.

The adventure doesn’t stop there — Walmart is blasting the fun into orbit with special limited-edition The Super Mario Galaxy Movie products available exclusively in stores and at Walmart.com, including:

• Trix Blue Raspberry Cereal, The Super Mario Galaxy Movie Edition: Start the day at warp speed with this blend of space-swirled corn puffs. Bursting with bold Blue Raspberry flavor, every spoonful turns your morning bowl into a mini cosmic quest.
• Super Mario Mystery Box: Unlock the ultimate adventure with a collectible wrapped Yoshi Egg waiting inside. The vibrant keepsake cracks open to reveal a 6 oz pouch of Blue Raspberry Trix — part snack, part surprise. Available exclusively on Walmart.com this spring.

“We set out to create products that turn everyday moments into playful adventures,” said Blake Holman, Sr. Director of Brand Building at General Mills. “Inspired by the teamwork and camaraderie of Mario and friends, these offerings bring the iconic characters of Nintendo and Illumination’s The Super Mario Galaxy Movie into your home, extending the movie magic long after the credits roll.”

Alongside these new items, fans can enjoy even more from The Super Mario Galaxy Movie fun with 100+ participating products across favorite General Mills brands, including Betty Crocker, Old El Paso, Nature Valley, Totino’s and more.

Families can journey over to ItsGalaxyTime.com to enjoy activities, explore film-inspired content and discover 20+ galactic recipes made with General Mills favorites.

Nintendo and Illumination’s The Super Mario Galaxy Movie opens in U.S. theaters Wednesday, April 1, 2026.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

About Nintendo + Illumination’s The Super Mario Galaxy Movie

The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo.

The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures.

The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.

About Illumination

Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.

About Nintendo

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.

Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.

Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.