Support our Seniors, Protect hours of work! CUPE members Rally Outside Sienna Senior Living's Head Office to defend Hours of Work from employer cuts

Markham, ON--(BUSINESS WIRE)--Sienna Senior living is one of Canada’s most profitable Long Term Care providers. They operate homes across the country, benefitting from government subsidies and other public investments. Despite the recently announced $4.9 billion investment from the Ontario government to help with staffing and retention for PSWs. Sienna has made the regrettable decision to cut 1300 full time hours from their schedule at the Case Manor facility in Bobcaygeon ON, in violation of the workers collective agreement and despite the newly announced funding.

The affected workers, members of CUPE 3204, immediately took action to fight back against these dangerous cuts to their hours of work. They held a rally outside of the home in Bobcaygeon ON, delivering a letter to the local MPP demanding clarity on the employer’s claim that budget cuts were the driving force for these cuts, and filed multiple grievances. On March 5^th, as the matter comes before the Labour Board in an expedited Arbitration hearing, CUPE 3204 members and allies will be holding a solidarity rally outside of Sienna Senior Living’s Head Corporate Office in Markham.

“Less hours don’t just mean less money for the workers. It also increased workloads. It means our employer is expecting us to work harder, and faster, trying to fit everything we are expected to do in our usual schedules into 20% less time. This isn’t just unsustainable, it’s dangerous,” said Ashlee McKibbon, Vice President of CUPE 3204. “It’s also dangerous for our residents. The vulnerable seniors we support. It means we will have less time to provide the quality care that they rely on us for, which will directly translate into a reduction in quality of care.”

The rally will take place between 11:30 AM and 1:00 P.M. Thursday, March 5, 2026 in Markham. The Media is invited to join the rally at noon, when members of the union, and representatives from CUPE Ontario will be available for comment.

Who: Members of CUPE 3204, CUPE Ontario, and Supporters

What: Support our Seniors, Protect hours of work! Rally to support CUPE 3204

Where: 302 Town Centre Blvd. Markham, ON L3R 5H9

When: 11:00 A.M. - 1:00 P.M. Thursday, March 5, 2026

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