Prime Roots Announces Canadian Debut and Distribution Deal with Dot Foods

Bringing the first fungi/mycelium-based protein products to the Canadian market, redefining deli meats with allergen-free, minimally processed options

TORONTO--(BUSINESS WIRE)--Prime Roots is bringing innovation to the deli with its revolutionary mycelium-based deli meats that are made in Canada. Prime Roots is now available nationwide through Dot Foods Canada, a family-owned company and North America’s largest food industry redistributor, and distributors of all sizes can add Prime Roots to their inventory with ease. This partnership allows retail and foodservice operators to source Prime Roots through their current preferred distribution partners.

“As a Canadian-founded company, I’m excited to bring Prime Roots home to tens of thousands of operators and consumers in Canada who have been demanding it, and we’re excited to finally be here,” said Kimberlie Le, Co-Founder of Prime Roots.
Share

Prime Roots is the only allergen-free plant-based deli meat option in Canada, not ultra-processed, and an operationally friendly solution for grocers, restaurants, and foodservice operators looking to tap into the growing demand for plant-based options with nearly one-third of Canadians identifying as flexitarian, vegan, or vegetarian.

Prime Roots has delivered proven incremental revenue for partners in retail, restaurants—including pizza parlors, sandwich shops, and breakfast spots—as well as hospitality, schools, healthcare, and more.

Prime Roots’ fungi-based deli meats are designed to meet the needs of retail and foodservice operators seeking high-quality, clean-label whole food plant-based proteins.

Prime Roots products meet consumer demands from meat eaters wanting great tasting products that are preservative and nitrate-free, to plant-forward consumers looking for less processed, soy-free, and gluten-free options.

Prime Roots Products:

Prime Roots Black Forest Roast – German-inspired, featuring notes of juniper.
Prime Roots Classic Smoked Roast – Infused with natural smoky umami flavour.
Prime Roots Cracked Pepper Roast – Simply seasoned with fresh cracked pepper.
Prime Roots Pizzeria Spiced Slices – cups and chars with fatty finish.
Prime Roots Italian Roast – speckled with peppercorns and spices.
Prime Roots Applewood Smoked Slab – enjoy it crispy or chewy.

“As a Canadian-founded company, I’m excited to bring Prime Roots home to tens of thousands of operators and consumers in Canada who have been demanding it, and we’re excited to finally be here,” said Kimberlie Le, Co-Founder of Prime Roots.

To try the innovation for yourself, Prime Roots will be exhibiting at the upcoming Restaurant Canada show in Mississauga, Ontario from March 8-10^th at booth 1026.

For more information Prime Roots’ products, visit: https://www.primeroots.com or contact hello@primeroots.com. Dot Foods Canada is headquartered in Ingersoll, Ontario, with a second distribution hub in Calgary, Alberta, and nationwide distribution across Canada. Distributors interested in becoming a customer of Dot Foods and offering Prime Roots products, please visit: https://www.dotfoods.com/new-customer-form/

About Prime Roots

Founded in 2017, Prime Roots was created by meat eaters-for all eaters-on a mission to deliver killer taste that won’t kill you. Prime Roots doesn’t aim to imitate meat-it’s here to make it better by removing the bad stuff like nitrates, preservatives, and cholesterol while keeping the full flavor, texture, and protein people crave. Prime Roots offers the first-of-its-kind line of plant-based deli meats and charcuterie designed to be freshly sliced at deli counters and foodservice operations.

Contacts

Media Contact:
Laura Baumgartner, Asylum Public Relations
lbaumgartner@asylumpr.com, (855) 462-7958

Industry:

More News From Prime Roots

Americans are Urged to Cut Nitrates on National Nitrate Awareness Day and During Monthlong No Nitrates Campaign in November

SAN FRANCISCO--(BUSINESS WIRE)--On the inaugural National Nitrate Awareness Day, a coalition of healthcare professionals, food advocates, and brands committed to clean-label eating, today recognized the launch of No Nitrates November, a first-of-its-kind national movement urging Americans to cut out nitrates and nitrites from their diets for 30 days. Found in everything from bacon and hot dogs to cured deli meats, these additives are linked to serious health risks yet remain hidden in many ever...

Prime Roots Launches First Plant-Based Whole Cut Deli Meats That Meat Eaters Chose Over Traditional Meat in Blind Taste Tests

NEW YORK--(BUSINESS WIRE)--After seven years of research and development, Prime Roots, the Berkeley-based pioneer in clean-label plant-based meats, has announced a major leap forward in the deli category. Using proprietary mycelium-based whole food protein, Prime Roots is now offering a new line of upgraded plant-based deli meats that are sliced fresh at the deli counter and—according to third-party blind taste tests—are preferred by a majority of meat eaters who would switch to Prime Roots ove...