Xsolla Strengthens Presence in Emerging Markets With Vietnam Acquisition and Becomes the First Licensed Merchant of Record Solution in the Country

Xsolla Provides Global Developers With Payments, Compliance, and Publishing Support To Enter Vietnam’s Growing Game Market

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced the acquisition of Wetaps Corporation, a Ho Chi Minh City–based publisher providing comprehensive regulatory coverage for co-publishing partnerships, local operations, and market support for Vietnam, and the launch of its Merchant of Record (MoR) services in Vietnam.

As the first licensed MoR for games in the country, Xsolla offers developers a seamless and compliant entry point into Vietnam's booming gaming market through local payment methods, regulatory compliance, and publishing approvals in a single solution.

Vietnam has become a global gaming powerhouse, surpassing established leaders in mobile game exports with more than 6.7 billion downloads to date. The domestic market is projected to exceed $430 million in 2025, driven by a young, mobile-first audience and among the lowest acquisition costs worldwide. Despite these opportunities, international publishers face challenges including fragmented payments, low ARPU, and complex regulatory requirements.

As interactive entertainment continues to expand globally, regional hubs are becoming critical drivers of creative production, technical innovation, and intellectual property creation. Xsolla's launch in Vietnam directly addresses these hurdles. This launch of Xsolla Vietnam marks a pivotal step toward ensuring the company continues to expand access to emerging markets. This initiative is designed to strengthen the local infrastructure in Southeast Asia, accelerate the commercialization pathway, and expand opportunities within the gaming sector well into the future.

"Vietnam has quickly risen to become both a vital domestic market and a global leader in game exports," said Chris Hewish, President at Xsolla. "By becoming the first licensed Merchant of Record in Vietnam, we are helping developers and publishers overcome barriers so they can expand their businesses and reach millions of new players with confidence inside of Vietnam."

The acquisition of Wetaps Corporation and the launch of MoR services in Vietnam are part of Xsolla's Global Strategic Initiatives & Partnerships (GSIP) efforts to expand local publisher assets and build direct-to-consumer infrastructure in high-growth markets. By combining Wetaps' deep regulatory expertise and co-publishing capabilities with Xsolla's global commerce platform, the company is positioning itself to offer partners an end-to-end solution from market entry to monetization in one of Southeast Asia's most dynamic gaming economies.

"Vietnam is one of the fastest-growing mobile gaming markets in the world, and this acquisition gives Xsolla the foundation to build a multi-faceted co-publishing business designed to bring our partners' products to the local market," said Ron Scott, SVP of Global Strategic Partnerships at Xsolla. "From localization and licensing to regulatory coordination and government-mandated distribution requirements, we can now deliver a complete solution. This transaction also accelerates our strategy of expanding local publisher assets to support our global direct-to-consumer business."

Key advantages of Xsolla Vietnam include:

• Accelerated Market Entry: Developers can launch quickly through an established approval framework
• Regulatory Compliance: Simplified procedures and reduced risk supported by strong ties with government regulators
• Local Payments: Access to 5+ major local payment methods such as MoMo, ZaloPay, and Napas
• Revenue Optimization: Streamlined payout structure and optimized revenue share
• Localized Support: A curated partner network and customer support designed for the Vietnamese market

Developers and publishers interested in entering the Vietnamese market or learning more about Xsolla's global commerce and co-publishing solutions can visit xsolla.com/vietnam

For more information about Xsolla Release Notes solutions, please visit: https://xsolla.com/release-notes/march-2026

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

About Wetaps Corporation

Wetaps Corporation is a Ho Chi Minh City–based video game publisher and digital entertainment company. As one of a select number of companies holding a G1 license for online game business operations in Vietnam, Wetaps provides comprehensive regulatory coverage, co-publishing partnerships, and local market support for game developers and publishers entering the Vietnamese market. The company operates leading gaming platforms and media properties, including the 2game.vn gaming portal and esports media channels, serving millions of users across Vietnam.

For more information, visit Wetaps.com