Pilot Launches Pilot eats to Fuel Journeys with Food That Goes the Distance

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Pilot announced its new proprietary food brand, Pilot eats, as the cornerstone of its strategic vision for bringing Food That Goes the Distance to more of the company’s travel centers across North America. In addition, Pilot’s nearly 350 owned and operated quick service restaurant franchise locations are now open 24/7, extending availability to delight travelers with the foods they crave any time of day.

For more consistency across locations for how its food looks, feels, and travels, the company is introducing two distinct proprietary food concepts, Pilot eats and Pilot eats Express. These concepts support Pilot’s purpose of showing people they matter at every turn by creating exceptional experiences for its more than 1.2 million daily guests.

Pilot eats will expand availability of the company’s full hot deli menu to approximately 400 travel centers, offering signature, guest favorites such as:

• Southern Chicken Sandwich: A new, meatier, crispier chicken breast fillet with more craveable flavor
• Hand-Roped Pizza: Hand-roped crusts with "Mega Cheese" and pepperoni, available by the extra-large slice or whole pie
• Freshly Prepared Deli Entrees: Serving comfort, homestyle meals such as meatloaf, roasted chicken and mac & cheese

Pilot eats Express will focus on convenient, grab-and-go classics like artisan pizza, chicken wings and tenders and snackable sides at approximately 200 locations.

“A meal on the road isn’t just a break, it’s fuel for the next five, ten or few hundred miles,” said Sean Marrero, senior vice president of food and beverage at Pilot. “Pilot eats is about offering drivers food that goes the distance that is as portable as it is premium. We want travelers to know they can count on us to have what they need to keep them fueled up, filled up and lifted up for the road ahead.”

The rollout began this month with the first store transformations in Chicopee, Massachusetts, and Ponce de Leon, Florida. The brands will continue to come to life as a phased roll-out with new packaging and updated signage starting in Spring 2026. Both concepts will be fully integrated into Pilot’s digital ecosystem, including the latest version of the Pilot app, allowing guests to browse menus, place mobile orders and access exclusive rewards to enjoy wherever the road takes them.

As part of Pilot’s commitment to providing value to its guests, the company is offering two meal deals. The breakfast meal deal includes any breakfast sandwich and any size hot Pilot coffee for $6, and the lunch and dinner meal deal features two slices of Pilot pizza and a 20-ounce bottle of Pepsi® for $8.*

To learn more about Pilot eats and Pilot’s latest food offerings, visit www.pilotcompany.com.

*Offer is valid from 3/3/26 12:01 AM EST through 5/5/26 11:59 PM EST. Purchase any Pilot breakfast sandwich and any size hot Pilot coffee in a single transaction for $6 OR purchase 2 slices of Pilot Pizza and one 20 oz bottled Pepsi product in a single transaction for $8. Available at all participating U.S. Pilot, Flying J and One9 branded, owned and/or operated locations while supplies last. Not valid at dealer/licensee locations. Not valid in Canada. Void where prohibited or otherwise restricted. Purchase required. Invalid on prior purchases. Cannot be sold, bartered, or combined with other offers. No cash value, rain checks, or substitutions allowed. Offer may be modified or terminated at any time. Other terms, conditions, and restrictions may apply.

About Pilot

Pilot Travel Centers LLC ("Pilot") is committed to showing people they matter at every turn as the leading energy and experience provider people rely on to fuel their journeys. Founded in 1958 and headquartered in Knoxville, Tennessee, Pilot is a wholly owned subsidiary of Berkshire Hathaway Inc. and employs approximately 30,000 team members. As the largest network of travel centers, Pilot has more than 900 locations in 44 states and five Canadian provinces, serving an average of 1.2 million guests per day. In addition to travel center services, Pilot and its partners offer trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates North America's third largest fuel tanker fleet and supplies approximately 12 billion gallons of fuel per year. Pilot is shaping the future of energy as one of the largest providers of biodiesel and renewable fuels and through the development of its EV charging network and low-carbon fueling alternatives. For additional information about Pilot, visit PilotCompany.com.