NKK Switches Announces Partnership with CK Associates for Sales Representation Across Western U.S. Territories

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--NKK Switches – a global leader in the design and manufacture of innovative electromechanical switches and HMI solution – is announcing a strategic partnership with CK Associates, a reputable manufacturers’ representative firm with technical expertise and extensive customer relationships in the electronics industry. This agreement will strengthen NKK’s sales and support presence across critical territories in Arizona, Southern California, and surrounding Western U.S. regions.

CK Associates will serve as an authorized sales representative for NKK’s comprehensive portfolio of electromechanical switches including toggles, rockers, pushbuttons, rotaries, and advanced programmable display solutions. This will enable OEMs and design engineers to identify and implement the ideal switching components for their applications. NKK’s products are widely deployed across industrial controls, defense, medical, transportation, live entertainment, and other markets where reliability, precision, and durability are paramount.

“We are pleased to welcome CK Associates into the NKK partner ecosystem,” said Vincent Matsushita, President of NKK Switches of America. “(CK Associates’) exceptional knowledge of customer needs, technical engagement capabilities, and longstanding industry reputation align perfectly with our mission to deliver innovative, reliable switch solutions. This collaboration will enhance our ability to serve more customers with timely, high-touch technical sales engagement.”

CK Associates brings more than four decades of experience in developing tailored marketing strategies and driving market share growth for its principals. With a well-established network of field sales engineers, inside sales specialists, and distributor relationships spanning Southern California, Arizona, and beyond, the firm is positioned to accelerate awareness and adoption of NKK’s products throughout the territory.

“We are excited about the new design opportunities and technical solutions this partnership will open for our customers, and we look forward to building a successful, long‑term relationship with NKK based on collaboration, innovation, and shared growth,” commented Jeffrey Davidson, CEO of CK Associates. “NKK’s reputation for quality, reliability, and engineering excellence aligns extremely well with our team and our customer base. This partnership enables us to support new and emerging designs across our territory, and we are eager to work closely with NKK to build a strong, successful relationship that delivers long‑term value for our customers and distribution partners.”

About NKK Switches

NKK Switches is a global manufacturer of innovative electromechanical switches and programmable displays, who sets the standard for quality and reliability in human-machine interface solutions. NKK provides full-service engineering support to include electronic system design, programming, and value added services by combining over 73 years of expertise and a true commitment to our partners’ success.

About CK Associates

CK Associates is a seasoned manufacturers’ representative and marketing strategy firm serving the electronics industry for more than 40 years. With a focus on understanding customer needs, product expertise, and deep market insight, CK Associates helps principals grow market share, build product awareness, and deliver value-added solutions to customers. The firm’s territory spans Arizona, Southern California, and select Western U.S. markets, supported by an experienced team of field and inside sales professionals.

For more information about NKK Switches and their product portfolio, visit www.nkkswitches.com.