Lindora Appoints JJ Virgin as Chief Metabolic Health Officer to Lead Proprietary “Muscle-First: Everything Else Follows” Programming
Lindora Appoints JJ Virgin as Chief Metabolic Health Officer to Lead Proprietary “Muscle-First: Everything Else Follows” Programming
LOS ANGELES--(BUSINESS WIRE)--Lindora, the leader in medical weight loss with a 55-year legacy, today announced the appointment of JJ Virgin as Chief Metabolic Health Officer, strengthening the brand’s commitment to innovation, measurable outcomes, and long-term metabolic health.
“Weight loss is not the goal, metabolic health is,” said JJ Virgin. “When you restore metabolic function, weight loss becomes a natural byproduct. Lindora’s focus on muscle, nutrition, and personalization is what people need to achieve lasting results."
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In her new role, Virgin will spearhead the evolution of Lindora’s metabolic health programming, with a focus on body composition success, muscle development, metabolic optimization, and personalized supplementation.
“JJ is one of the most decorated and respected voices in metabolic health,” said Andrew Marlow, President of Lindora. “Her deep expertise and muscle-first approach to metabolic health align perfectly with Lindora’s new chapter. Her leadership accelerates our ability to deliver lasting results for our patients while scaling a modern, outcomes-driven metabolic health brand nationwide.”
Advancing Metabolic Health Through Innovation
Lindora is shifting the focus away from short-term weight loss and toward sustainable metabolic transformation. Virgin is known for her belief that you get metabolically healthy to lose weight, not lose weight to get healthy, a philosophy that Lindora fundamentally shares.
That philosophy has been central to ongoing clinical dialogue between Virgin and Darshan Shah, MD, CEO of Lindora’s parent company and 2025 Longevity Doctor of the Year.
“JJ’s muscle-first philosophy is grounded in science and outcomes, not trends,” said Dr. Shah. “Muscle is one of the strongest predictors of long-term health, independence, and longevity. As metabolic dysfunction and GLP-1 use accelerate globally, our re-anchoring of Lindora’s programming in muscle, metabolic resilience, and long-term health is exactly what the industry and our patients need.”
Virgin and Shah explored this topic in depth on the EXTEND Podcast episode, “The Real Reason You’re Not Building Muscle.” A new episode featuring the two leaders just dropped today, titled “Muscle Over Weight Loss.”
“When you prioritize muscle, metabolic health, and proper nutrition, everything else improves: energy, strength, body composition, and long-term vitality,” said Virgin. “Lindora is creating an environment where people can finally focus on the fundamentals that drive lasting health.”
As part of this expanded approach, Virgin will introduce new initiatives at Lindora, including the development of a Metabolic Health Score, designed to give patients a clearer, more actionable understanding of their metabolic health and progress over time.
“Weight loss is not the goal, metabolic health is,” Virgin added. “When you restore metabolic function, weight loss becomes a natural byproduct. Lindora’s focus on muscle, nutrition, and personalized programming is exactly what people need to achieve real, long-term results.”
Premium Supplementation Integrated Into Care
Lindora locations will soon introduce Virgin’s clinically-backed supplement line starting with Sheatine™, a novel creatine blend designed to support lean muscle preservation, metabolic efficiency, and strength. Sheatine™ will be integrated into provider-guided programs, with limited initial inventory available in-clinic. Additional products, including Amino Power Powder, Electro Replenish, Vanilla Bone Broth Protein, Collagen + C, Extra Fiber, Omega Plus, Sleep Candy, and Vitamin D Plus, will launch in Lindora locations following Sheatine™.
These formulations were selected for their support of muscle health, metabolic efficiency, recovery, and overall performance.
A Shared Focus on Strength and Achieving Goals that Last
Together, JJ Virgin and Lindora are advancing a metabolic health model that addresses the root causes of metabolic dysfunction rather than surface-level symptoms.
To celebrate this next chapter, Lindora is inviting individuals to visit a Lindora location for a complimentary metabolic health assessment, where they can explore the latest innovations in metabolic testing, personalized programming, and provider-guided care. Those who elect to join as a member after their assessment will receive an exclusive discount.
Franchise sales officially launched under Lindora’s new leadership as a sister brand to Next Health on February 1, 2026. Interest exceeded expectations prior to launch, resulting in a waitlist before sales officially opened, and territory availability is limited. Interested parties can learn more and submit an inquiry at https://www.lindora.com/lindora-franchising.
About Lindora
Founded in 1971, Lindora is the leader in metabolic health, combining decades of clinical experience with modern functional and provider-guided programming. With a renewed focus on innovation, personalization, and overall health as a path to lasting weight loss and long-term wellness, Lindora is redefining what it means to achieve true metabolic health.
