Corona Tools Celebrates 15 Years as The Official Red Tool of the Red Carpet Floral Team at the 68th GRAMMY® Awards with Bloom Designs®
Corona Tools Celebrates 15 Years as The Official Red Tool of the Red Carpet Floral Team at the 68th GRAMMY® Awards with Bloom Designs®
CORONA, Calif.--(BUSINESS WIRE)--Corona Tools marked its 15th year as The Official Red Tool of the Red Carpet Floral Team at the 68th GRAMMY® Awards, supporting the floral installations created by Tu Bloom of Bloom Designs®, the Grammys’ Official Botanical Artist. Corona’s professional‑grade tools helped transform the red carpet to showcase modern Hollywood glamour with bold floral drama.
“Behind the glamour is real, hands on work,” says Jane Lee, Brand Director, Corona Tools. “Bloom Designs cuts thousands of stems under tight timelines, and Corona® tools deliver the precision and confidence needed to bring that artistry to life.”
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“The Grammys red carpet is a pressure test like no other,” says Jane Lee, Brand Director, Corona Tools. “Behind the glamour is real, hands‑on work. Bloom Designs cuts thousands of stems under tight timelines, and Corona® tools deliver the precision and confidence needed to bring that artistry to life.”
“Our partnership with Tu Bloom extends far beyond the Grammys,” adds Jon Woodbury, Vice President of Sales & Marketing, Corona Tools. “He’s a respected designer and educator, and he relies on Corona for durable, professional‑quality tools. We’re proud to support his work inspiring gardeners of all ages.”
Trusted by Industry Pros
Tu Bloom continues to choose Corona tools for their strength, ergonomic design, and consistent performance. The partnership reinforces what contractors, growers, garden centers, and DIYers know well: quality tools elevate the work, whether on a red carpet or in a backyard.
“This is my eighteenth year as the Official Botanical Artist of the Grammy Awards,” says Bloom. “These designs are seen by millions, and Corona tools help us make every stem camera‑ready.”
Celebrating the Milestone with the Gardening Community
To commemorate the 15‑year partnership milestone, Corona Tools launched a multi‑platform digital campaign featuring behind‑the‑scenes content from the Grammys buildout and a Red Carpet Giveaway. The giveaway included a Corona‑packed gift bag with best‑selling tools and a new addition from the Burgon & Ball® premium giftware line, engaging gardeners, pros, and fans nationwide.
Corona and Burgon & Ball tools were also provided in Tu Bloom’s Grammys garden swag bags for Recording Academy executives, nominees, and artists. This year, the bag featured two premium tools: the Wood Handle Bypass Pruner and the Multi-Scoop Garden Tool with ComfortGEL® Grip.
A Century of Toolmaking Excellence
Approaching its 100-year anniversary, Corona Tools continues to champion craftsmanship, innovation, and performance for professionals and home gardeners alike. Its long‑running Grammys partnership with Tu Bloom underscores the power of well‑built tools to bring creative visions to life on any stage.
For more details, visit https://coronatools.com/pages/grammy-awards-partnership.
ABOUT CORONA TOOLS
Founded in the late 1920s, Corona® has become an industry leader in professional and consumer tools. Each product showcases decades of proven design and quality manufacturing, serving as trusted companions for contractors, dependable allies for agricultural professionals, and partners for avid gardeners. Our tools help customers rediscover who they are, season after season. Learn more at coronatools.com.
ABOUT BURGON & BALL®
In 2018, Burgon & Ball® joined the Venanpri global family of the finest heritage tool brands. Headquartered in Sheffield, England, Burgon & Ball traces its roots back to 1730, from manufacturing agricultural shears to designing exceptional quality hand tools and giftware sold through garden centers and other fine retailers in Europe, North America, and around the world. Learn more at coronatools.com/pages/burgon-and-ball.
ABOUT VENANPRI TOOLS
Based in Benton Harbor, Michigan and Legazpi, Spain, Venanpri Group is a global leader in manufacturing agricultural wear parts and a leading provider of hand tools for the agriculture, construction, and gardening markets across Europe, North America, and Latin America. The Venanpri Group distributes tools under brands including Bellota®, Corona®, and Burgon & Ball®. Learn more at venanpri.com.
ABOUT BLOOM DESIGNS®
Led by iconic floral designer Tu Bloom, Bloom Designs® specializes in high-profile event floral arrangements, including the GRAMMY® Awards. With hundreds of thousands of social media followers across Facebook, YouTube, and more, Tu Bloom has become a prominent figure in the garden and landscape industry, inspiring and educating everyday garden enthusiasts worldwide.
Contacts
Jane Lee
jane.lee@coronatools.com
951-561-9207

