Protective Expands Life & Annuity Distribution with Alfa Insurance

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation, a U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced a new distribution relationship between its principal subsidiary Protective Life Insurance Company (Protective) and Alfa Insurance (Alfa), bringing together two Alabama‑founded companies with longstanding commitments to serving families and communities. Launched on January 6, Alfa agents will now offer select life and annuity products through Protective—expanding Alfa’s portfolio and enhancing the value available to customers at every stage of life.

Building on shared values, the relationship reflects Protective and Alfa’s mutual belief that strong relationships and dependable service can help customers protect what matters most.

“Alfa’s goal has always been to be a one‑stop shop—supporting customers through every season of life,” said Jimmy Parnell, President and CEO of Alfa Insurance. “We are excited to collaborate with Protective® to offer Alfa Insurance® customers additional life insurance and annuity options. Alfa and Protective both have deep roots in Alabama and are respected for providing quality coverage backed by exceptional service. This relationship is a great fit because of our shared commitment to customers and the community. By working with Protective, Alfa’s hometown agents and sales representatives can offer customers more ways to protect their loved ones.”

This new distribution relationship reflects a shared focus on helping more families in Alabama, Georgia and Mississippi achieve long‑term financial security. For Protective, it reinforces a commitment to broadening access to life and retirement solutions through trusted local financial professionals. For Alfa, it enhances its ability to provide comprehensive, high‑value offerings that support customers’ evolving needs.

“Protective is proud to work alongside Alfa Insurance. Our shared commitment to doing the right thing makes this relationship a strong match,” said Aaron Seurkamp, President of Protective’s Protection & Retirement Division. “By bringing Protective’s flexible life and annuity offerings to Alfa’s trusted agents, we’re helping more customers feel confident about their financial futures.”

As a leading provider of life insurance solutions purpose‑built for multiline property and casualty (P&C) agencies, Protective is known for helping agents protect their client’s financial future. Through a dedicated sales organization, Protective provides specialized training, one‑to‑one sales support and practical market expertise designed specifically for P&C agents looking to successfully cross‑sell life insurance and annuities within their existing book of business.

About Protective

Protective Life Corporation has helped people achieve protection and security in their lives for 119 years. Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions and is helping nearly 32 million people protect what matters most. Protective's more than 3,900 employees put people first and deliver on the company's promises to customers, partners, colleagues and communities - because we're all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., has approximately $140 billion in assets, as of Sept. 30, 2025. Protective is headquartered in Birmingham, Alabama, and is supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit protective.com.

About Alabama Farmers Federation, Alfa Insurance®

Founded in 1946 by the Alabama Farmers Federation, Alfa Insurance® has more than 1 million property and casualty policies and more than $30 billion of life insurance in force. Alfa® provides customers a variety of auto, home, life, business and health products through more than 2,000 agents and sales representatives in Alabama, Georgia and Mississippi. It also offers Trexis auto insurance through independent agents in 14 states.