Prime Capital Financial Appoints Scott Duba as President and Will McGough as Chief Investment Officer

Leadership appointments support continued national expansion

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Prime Capital Financial today announced the appointments of Scott Duba as president and Will McGough as chief investment officer (CIO). These strategic leadership moves are designed to further strengthen the firm’s executive team and support its continued national growth.

Duba joined Prime Capital Financial in 2021 and has played a key role in the firm’s growth and evolution. Most recently serving as CIO and president of wealth management, where he oversaw the firm’s investment platform as assets under management grew from approximately $20 billion to more than $40 billion. Under his leadership, Prime Capital Financial significantly expanded alternative investment offerings, and enhanced its tax advisory, multifamily office, financial planning and insurance capabilities. Duba holds the designation of Chartered Financial Analyst®.

In his new role as president, Duba will assume broader enterprise‑wide responsibilities, partnering closely with advisors and senior leadership to drive strategic initiatives, operational excellence and continued growth.

“Scott’s exceptional leadership has guided our firm through a period of extraordinary growth,” said Glenn Spencer, chief executive officer of Prime Capital Financial. “His investment experience, ability to scale complex platforms, and ability to build trusted relationships with our advisors and clients make him uniquely qualified to help lead Prime Capital Financial into its next phase of growth.”

“We have incredible advisors, clients, and associates. I am grateful for the opportunity to serve them. With the capabilities our firm has and continues to build, we remain focused on delivering the best possible experience for all our stakeholders,” said Duba.

McGough joined Prime Capital Financial in 2023 as director of investments, bringing more than two decades of experience across asset management, wealth management, capital markets, retirement solutions and financial technology. He was promoted to deputy CIO in 2025.

In his new role as CIO, McGough, who also holds the Chartered Financial Analyst® designation, will oversee Prime Capital Financial’s investment strategy, portfolio management, trading and research functions, and will lead a team of more than 12 investment professionals. He is an early innovator in ETF‑based solutions and defined-contribution advisor‑managed accounts.

McGough’s mandate includes continuing to expand the investment platform to comprehensively serve client investment needs via integrated portfolios across both public and private markets.

“Will brings a rare combination of deep knowledge, forward-thinking innovation and an incredible commitment to produce results for all of our clients,” said Duba. “His leadership will ensure our investment platform continues to evolve and deliver exceptional outcomes for clients and advisors alike.”

Prime Capital Financial provides comprehensive wealth management, retirement plan consulting, tax advisory, trust and estate, and insurance advisory services to clients nationwide, anchored by a practitioner-led, advisor-centric platform. The firm has experienced significant growth over the past five years, expanding its national footprint and service offerings.

“These appointments reflect our commitment to building a durable, best‑in‑class organization as client needs continue to evolve,” said Spencer. “Strengthening our leadership will allow us to deliver integrated, long-term solutions for clients.”

About Prime Capital Financial
Prime Capital Financial (formerly Prime Capital Investment Advisors) provides a client-centric team approach to full-service financial planning, including fee-based asset management and wealth management through its Prime Capital Wealth services. Through its Prime Capital Retirement services, the firm also provides retirement plan advisory services, as well as plan participant education. Prime Capital Financial currently has 70 locations throughout the United States, with investment advisor representatives serving clients across the nation. Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness | Family Office | Tax Advisory. For more information, visit www.primefinancial.com.