FreeWheel Appoints Don Amboyer as General Manager of Strata, Reinforcing Focus on Media Management Software

Move strengthens Strata’s position as a dedicated platform focused on the needs of brands and agencies.

NEW YORK--(BUSINESS WIRE)--FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the appointment of Don Amboyer as General Manager (GM) of Strata, the company’s media management software. Amboyer will head Strata’s operations, revenue, strategy and product roadmap, reporting directly to FreeWheel General Manager Mark McKee.

By appointing a GM and establishing Strata as a dedicated platform organization, FreeWheel is deepening its commitment to brands, agencies and media sellers that rely on the software. Over the past year, Strata has introduced several significant enhancements, including OneStrata Digital, integrations with top media and measurement partners, and the launch of a Customer Success team designed to strengthen support, responsiveness, and partnership with agencies. As it enters this next chapter, Strata will continue to operate as a complementary media management solution within the broader FreeWheel portfolio.

Amboyer, previously Senior Vice President (SVP) Media, Transformation and Experience at Comcast Advertising, brings deep experience in operational excellence, organizational performance and go-to-market execution in the advertising space. His previous role at Operative also provides direct industry and product insight that will support Strata’s continued evolution, including the momentum generated by the launch of OneStrata.

“Don is a proven leader with a disciplined approach and a track record of driving meaningful performance improvements across several organizations,” said Mark McKee, General Manager, FreeWheel. “His experience, strategic clarity and ability to execute with urgency and precision make him the right person to align Strata’s performance with FreeWheel’s broader vision.”

As GM, Amboyer will chart Strata’s priorities, enhance organizational alignment and guarantee Strata has the focus and structure needed to support long-term growth.

“Strata has a clear opportunity to strengthen its role in the market,” said Don Amboyer. “My focus will be on refining our go-to-market approach, building on the momentum of the launch of OneStrata Digital and ensuring the platform continues to deliver value as the needs of agencies evolve.”

About FreeWheel
FreeWheel empowers all segments of streaming advertising ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, Chicago, London, Paris, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on X and LinkedIn.