Atlanta Hawks Select ManageEngine as Strategic Technology Partner to Enhance and Automate IT Operations and Elevate the Fan Experience

Unified platform brings visibility, automation, and operational precision to the technology backbone of State Farm Arena

AUSTIN, Texas--(BUSINESS WIRE)--ManageEngine, a division of Zoho Corp. and a leading provider of enterprise IT management solutions, and the Atlanta Hawks and State Farm Arena today announced a strategic partnership to enhance the team’s entire IT operations and elevate the technology foundation that powers the award-winning downtown Atlanta venue. Through ManageEngine’s unified platform, the Hawks’ fully integrated ecosystem is built on visibility, automation, and proactive decision-making, helping ensure every fan enjoys a seamless experience at State Farm Arena.

The Hawks operate one of the most complex environments in professional sports, including three interconnected facilities, more than 1,000 endpoints, real-time NBA Data Link feeds, broadcast and media systems, venue infrastructure, and thousands of fans interacting with technology at every moment. With a small team supporting this complex footprint, the Hawks needed a partner that could help the team work smarter, simplify its stack, and strengthen reliability across game day operations. The focus on unifying critical systems, improving resilience, and building a scalable foundation for future innovation were priorities for both the Hawks and ManageEngine, which are working together to accelerate the shift towards a more predictive and data-driven IT operating model.

“Fans have high expectations for every part of their arena experience, and our job is to make the technology powering that experience invisible,” said Jon Santee, vice president of information technology for the Atlanta Hawks and State Farm Arena. “Our partnership with ManageEngine brings a level of visibility, automation and reliability that allows our team to focus on what matters most.”

A Journey Built on Unified Visibility and Automation

The Hawks have centralized their IT operations into a connected ecosystem that automates routine work; generates reliable operational and security data; and gives leadership real-time visibility across every endpoint, user, and system in the organization. This unified foundation enables faster decision-making, stronger security oversight, and the ability to support the live event operations at State Farm Arena.

This shift lays the foundation for a data-driven IT operating model, enabling the Hawks to make faster decisions, streamline critical workflows, and support the rapid pace of live event operations. Key improvements include:

• Real-time visibility across game-day systems: The Hawks now have continuous, real-time oversight of network performance across the arena, allowing the IT team to detect and resolve issues.
• Faster and more reliable audit and identity controls: Centralized audit trails now provide a single source of truth for identity and access oversight. Audit and account reviews that once required days of manual information gathering can now be completed in minutes, reducing administrative burden while improving security visibility across the organization.
• Structured and data-driven IT service management: With standardized workflows and centralized reporting, the Hawks now manage IT services with clear ownership and visibility, closing approximately 95% of service requests each month while enabling more consistent and responsive service delivery.
• Automated patching and improved endpoint governance: Patching, device security, and asset visibility are now managed through a centralized system, helping ensure critical systems stay protected and up to date across hundreds of endpoints.
• Shift from reactive support to strategic IT planning: With consistent, reliable operational data across systems, the Hawks’ IT team can shift focus from reactive issue resolution to higher-value initiatives such as onboarding automation, asset life cycle management, and long-term operational planning.

“Sports and entertainment organizations operate under immense pressure. Every moment is live, every system is visible, and fans expect perfection,” said Rajesh Ganesan, CEO of ManageEngine. “The Hawks have embraced automation in IT operations, where unified visibility, automation, and data discipline drive both performance and fan satisfaction. We are proud to be the team's partner in building a reliable and future-ready technology foundation.”

With a shared focus on data, automation, and next-generation fan experience, the partnership gives the Hawks a scalable foundation for future innovation. The next phase of work will deepen automation, expand integrations, and further improve IT operations. To learn more about this strategic partnership, visit: mnge.it/hawks.

To learn more about the Atlanta Hawks and State Farm Arena, visit Hawks.com and StateFarmArena.com.

About The Atlanta Hawks

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. The Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League). Atlanta Hawks Membership, which includes your seat for every home game, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.

About ManageEngine

ManageEngine is a division of Zoho Corporation and a leading provider of IT management solutions for organizations across the world. With a powerful, flexible, and AI-powered digital enterprise management platform, we help businesses get their work done from anywhere and everywhere—better, safer, and faster. To learn more, visit www.manageengine.com.