Cardata Names Winnie Chen Vice President of Growth

BOSTON--(BUSINESS WIRE)--Cardata, a leading provider of vehicle reimbursement solutions, announced today that Winnie Chen has joined the company as Vice President of Growth. In this role, Chen will lead Cardata’s growth strategy across marketing, demand generation, and go-to-market initiatives as the company continues to scale.

Chen brings more than a decade of experience building and scaling marketing organizations at high-growth B2B technology companies. Most recently, she served as Vice President of Marketing at Rose Rocket, an AI-native SaaS platform modernizing how trucking and logistics companies operate. At Rose Rocket, Chen led the end-to-end marketing function and played a key role in scaling the business from seed stage through Series B.

“Winnie brings a rare combination of strategic growth leadership and hands-on execution,” said Haywood Marsh, CEO of Cardata. “She has built and scaled high-performing teams at pivotal moments of growth, and her experience will be instrumental as we continue to expand our platform, deepen our market presence, and deliver more value to our customers.”

Prior to Rose Rocket, Chen held marketing roles at Zoom.ai, Flipp, and LinkedIn, where she helped bring emerging technologies to market and supported growth across a wide range of company stages.

“When I join a company, I look for a real market opportunity, strong product-market fit, and a standout team. Cardata has all three,” said Winnie Chen. “I’m energized to join at such a powerful moment of growth. With strong tailwinds and an exceptional team, we’re well-positioned to win and deliver Cardata’s solutions to the organizations that need them most.”

Her appointment underscores Cardata’s commitment to investing in world-class leadership as the company accelerates growth and continues to innovate in vehicle reimbursement and workforce mobility solutions.

About Cardata
Cardata delivers IRS-compliant vehicle reimbursement solutions for organizations with mobile employees. Serving clients across various industries, Cardata helps businesses reduce costs, ensure compliance, and support employee experience with scalable, flexible reimbursement programs.