Banuba Enhances Face AR SDK with Superior Virtual Backgrounds and Face Shape Detection

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leader in augmented reality (AR) technology, announced significant upgrades to its Face AR SDK, introducing a major improvement to its virtual background feature and launching a new face shape detection capability. These updates are designed to deliver a more polished, personalized, and enjoyable experience for end-users across video communication, social, and eCommerce applications.

The enhanced virtual background feature now delivers a dramatically cleaner segmentation result. By focusing on eliminating jitter and pixelization at the edges of a person, as well as more accurate separation in complex cases (e.g. with background objects colored the same as the person’s clothing), Banuba’s technology achieves a more natural and professional look. This advancement removes distracting visual artifacts, ensuring users appear seamlessly integrated into their chosen digital environment, whether for a business call or a creative social media post.

Concurrently, Banuba is introducing a powerful new face shape detection module. This technology accurately identifies key facial contours, providing developers with crucial data points. For Banuba’s AI-driven personalized recommendation engine, this data is transformative. It enables the system to make even more precise and relevant suggestions for AR effects, filters, and accessories, tailoring the experience to the individual user’s unique features.

“Our goal is to make AR interactions flawlessly intuitive and personally engaging,” said Anton Liskevich, a CPO/Co-Founder at Banuba. “By combining our refined virtual background, which handles the technical challenge of a clean cutout, with intelligent face shape analysis for hyper-personalization, we are empowering developers to build applications that users genuinely love to use.”

Together, these additions significantly elevate the SDK’s capability to create immersive and satisfying AR experiences, driving higher user engagement and retention for Banuba’s clients worldwide.

About Banuba:

Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.