VASA Fitness Expands in Colorado With New Clubs in Longmont and Lafayette

High-Value, Full-Amenity Fitness Operator Brings Premium, Inclusive Fitness to Boulder County

DENVER--(BUSINESS WIRE)--VASA Fitness, one of the nation’s largest high-value, low-price fitness operators, is opening two new locations in Boulder County, CO: Longmont and Lafayette, to close out 2025. These clubs mark VASA’s 66th and 67th locations nationwide and further the company’s mission to bring affordable, premium fitness experiences to more communities across Colorado and the United States. The Longmont club will open on Friday, December 19, followed by Lafayette on Saturday, December 27.

VASA Longmont is located at 1630 Pace Street and features 56,280 square feet of functional fitness and premium amenities. VASA Lafayette, located at 480 US Highway 287, spans over 55,600 square feet. Members at both locations will have access to dedicated turf, cardio, weights, and performance lifting areas, along with all three boutique-style STUDIO experiences: STUDIO RED HIIT, STUDIO FLOW infrared yoga, and STUDIO LFT strength training. Both gyms also offer expansive recovery amenities with a steam room, sauna, hot tub, cold plunge, red light therapy, and massage chairs, plus an indoor pool, basketball court, and KidCare.

“Colorado has been an important home for VASA, and these two new clubs reflect our continued investment in the state and the local communities that make it special,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “Longmont and Lafayette aren’t just new locations for us — they’re communities we’re committed to supporting through accessible fitness, local jobs, and spaces that bring people together. We’re proud to keep investing in Colorado and creating places where members can build healthier lives, both inside and outside the gym.”

For more information about VASA Longmont, visit https://vasafitness.com/locations/co/longmont/; for more about VASA Lafayette, visit https://vasafitness.com/location/co/lafayette-baseline/.

About VASA Fitness

VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 65 operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.