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Fivetran Named a Challenger in the 2025 Gartner® Magic Quadrant™ for Data Integration Tools

Recognized for stronger completeness of vision and ability to execute

OAKLAND, Calif.--(BUSINESS WIRE)--Fivetran, the global leader in data movement, today announced that it has been recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Data Integration Tools.

With over 7,700 customers, 740 connectors, and 7,200 terabytes of data moved monthly, Fivetran’s scale and reliability position it as a central player in the enterprise data ecosystem.

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Gartner defines the data integration tools market as platforms that enable organizations to combine data from multiple sources and perform tasks related to data access, transformation, enrichment, and delivery. Fivetran believes this recognition reflects its continued innovation in delivering a unified, secure, and reliable data foundation that integrates movement, transformation, and activation at scale.

“Enterprises are consolidating their data stacks and moving toward open, automated platforms that power AI,” said George Fraser, CEO of Fivetran. “Fivetran delivers that foundation — integrating all data across systems and clouds, automating every pipeline, and ensuring governance at scale. Our mission is to remove the complexity of data movement so teams can focus on building and innovating.”

Trusted by global organizations

With over 7,700 customers, 740 connectors, and 7,200 terabytes of data moved monthly, Fivetran’s scale and reliability position it as a central player in the enterprise data ecosystem. Organizations such as Pfizer, Hippocratic AI, and Steve Madden selected Fivetran to strengthen their data foundations and support their growth.

Expanding leadership in data integration, transformation, and AI readiness

In 2025, Fivetran continued to advance its leadership in automated data integration with key innovations and strategic milestones:

  • Product and platform innovation:
    • Expanded support for Fivetran Managed Data Lake Service, including deeper integration with Google Cloud Storage and Microsoft Azure for AI workloads
    • Improved support for unstructured and semi-structured data across pipelines
    • Launch of the Connector SDK, giving customers and partners a faster, more flexible way to build custom connectors
  • Strategic expansion:
    • Acquisition of Census, adding governed, automated, real-time activation to the platform
    • Acquisition of Tobiko Data, bringing advanced, multi-engine transformation and open source innovation

Gartner, Magic Quadrant for Data Integration Tools, Michele Launi, Nina Showell, Robert Thanaraj, Sharat Menon, 8 December 2025.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Fivetran

Fivetran provides the trusted data foundation for the AI era, unifying data movement, transformation, and activation to power analytics and innovation. Leading enterprises around the globe, including OpenAI, LVMH, Pfizer, and Verizon, depend on Fivetran to make data reliable, interoperable, and ready for intelligence across every cloud and system. Learn more at Fivetran.com, and follow us on LinkedIn.

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Media Contact
Matias Cavallin
323.715.0020

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Contacts

Media Contact
Matias Cavallin
323.715.0020

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