Mundial Media Launches Cadmus AI 3.0, Setting a New Standard for AI-Powered Cultural Contextual Intelligence

Updates include enhanced capabilities that deliver real-time contextual targeting for both multicultural and general market audiences

LOS ANGELES--(BUSINESS WIRE)--Mundial Media, the industry’s leading AI-powered advertising platform for growth audiences, today announced the launch of Cadmus AI 3.0, its most advanced contextual intelligence engine to date. The release significantly enhances the company’s ability to deliver real-time cultural understanding, privacy-safe scale, and high-performing contextual targeting for brands seeking meaningful connections with diverse audiences.

Cadmus AI 3.0 introduces sharper context classification, deeper extraction of cultural signals, and more precise moment-level targeting. By analyzing context and visual signals across millions of pages daily, the engine interprets cultural meaning with extraordinary accuracy. It does so without cookies, IDs, or legacy identity signals. Cadmus AI 3.0 also benefits from three years of compounded machine-learning intelligence, providing a depth of cultural understanding and predictive accuracy.

“The industry is facing unprecedented signal loss, and most solutions are built on data that is either disappearing or fundamentally unreliable. Cadmus AI 3.0 changes that,” said Tony Gonzalez, CEO & Co-Founder of Mundial Media. “The platform is built to extract hyper-relevant cultural signals in real-time, so brands can understand what audiences are truly paying attention to in the moment, improving ad effectiveness and performance. These enhancements mark a major step toward a more precise, privacy-first future, where cultural relevance and performance are finally aligned.”

Cadmus AI 3.0 enhances its performance for general-market digital publishers, enabling Mundial Media to leverage first-party data to help its clients reach the total market. By integrating these environments, Cadmus AI 3.0 delivers consistent hyper-contextual precision, cultural analysis, suitability scoring, and real-time content classification across all inventory. This approach generates a unified taxonomy and a contextual graph that captures how culture influences behavior at scale. With Cadmus AI 3.0, advertisers can deploy an integrated strategy that engages all audiences with equal relevance, accuracy, and cultural intelligence, breaking down silos and delivering a true total-market approach.

“Cadmus AI 3.0 represents years of research, modeling, and machine-learning innovation,” said Ramon Cendejas, PhD, CTO & Co-Founder of Mundial Media. “Our goal was to design an engine capable of interpreting cultural context with scientific rigor, by identifying patterns, meaning, and intent at a level traditional systems can’t reach. This version expands signal depth, improves precision, and strengthens our ability to surface brand-safe cultural moments at scale. It is a true evolution in how AI can understand culture.”

Cadmus AI 3.0:

• Generates real-time contextual segments based entirely on content consumption rather than demographics or identity
• Identifies pockets of high-quality, brand-safe cultural content within pages, articles, and images, filtering low-quality environments and divisive narratives. Brands appear only where cultural relevance and safety align
• Operates solely on first-party contextual intelligence, enabling deterministic accuracy, cultural relevance, and scalable performance, without tracking individuals or relying on third-party identifiers

“For brands, this means we can precisely align campaigns with the right cultural tentpoles, without waste and with guaranteed brand-safe relevance. Whether it’s Bad Bunny releases, the Super Bowl, the World Cup, Women’s History Month, or any emerging cultural storyline, Cadmus AI 3.0 builds the exact contextual strategy needed to meet audiences in the moment that matters. No other platform can deliver this level of accuracy, cultural insight, and real-time alignment,” added Cendejas.

Cadmus AI 3.0 processes billions of data points and continuously re-trains its models to enhance contextual accuracy, reduce bias, and strengthen brand safety. The system identifies the cultural narratives, signals, and nuances that drive attention, ensuring advertisers reach audiences within meaningful, resonant moments.

About Mundial Media

Mundial Media is an AI-powered advertising platform built to understand culture through machine learning, not cookies or IDs. Its proprietary engine, Cadmus AI, analyzes millions of pages daily to classify real-time cultural context and surface brand-safe, high-quality moments across all sports, entertainment, lifestyle, and emerging multicultural trends. With billions of signals powering dynamic contextual segments, Mundial Media delivers privacy-safe accuracy, stronger engagement, and high-quality scale across premium publishers, helping brands reach audiences at the right cultural moment.

For more information, please visit www.mundialmedia.com.