Adams Outdoor Advertising Announces Acquisition of Keysasa Outdoor Assets in Shelby, NC

CHARLOTTE, N.C.--(BUSINESS WIRE)--Adams Outdoor Advertising today announced the acquisition of out-of-home advertising assets from Keysasa Outdoor in Shelby, North Carolina. This addition of two new structures and four high-impact digital faces expands Adams’ reach along key corridors on the western edge of the Charlotte Designated Market Area (DMA).

Shelby lies approximately 45–50 miles west of Charlotte, NC, a drive of about 50–55 minutes via major routes such as I-85 and US-74. Shelby continues to grow as a regional hub, serving daily commuters, local residents, and travelers moving between Charlotte and the Appalachian Foothills.

“This expansion into Shelby aligns perfectly with our long-term vision,” said Kevin Jones, CEO of Adams Outdoor Advertising. “Shelby is experiencing real population growth – up about 4.7% since 2020, and these new digital assets put our advertisers directly in front of the steady stream of commuters, shoppers, and travelers who move through and live in this area.”

The newly acquired displays enhance Adams’ ability to support brands seeking exposure across a diverse audience. As development continues to push westward, these new digital faces strengthen Adams’ footprint in one of the region’s most promising and high-growth corridors. With these additions, Charlotte will then be home to 67 digital billboards and still growing.

This acquisition underscores Adams Outdoor Advertising’s commitment to investing in strategic markets, expanding digital capabilities, and delivering unmatched value to advertisers across the Carolinas and the other Adams Outdoor Advertising markets.

About Adams Outdoor Advertising

Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.