RLTYco Launches RLTY Blue, a Corporate-Grade Benefits Program to Close the Longevity Gap for Real Estate Agents

NEW YORK--(BUSINESS WIRE)--RLTYco, the essential one-stop-shop for the modern 1099 real estate professional, today announced the launch of RLTY Blue. This groundbreaking program with industry-specific savings and premium perks is the first comprehensive benefits platform designed exclusively to provide real estate professionals with the key perks and support previously available only to W-2 employees.

RLTY Blue simplifies how real estate professionals discover and engage with trusted brands. The platform currently features an exclusive lineup of launch partners, with new providers added each month. Members can browse partner profiles, redeem offers, and access exclusive content designed around their needs.

“RLTY Blue was created to serve the real estate agent as a consumer — not just as a business professional,” said Katie Klein, Head of Business Development at RLTYco. “Agents are one of the most connected and community-driven audiences, and our goal was to make it easier for them to access premium services and savings that complement their busy lifestyles.”

The new program provides members with access to a curated hybrid of offerings, including:

• Travel and Entertainment: VIP access to luxury transportation, car rentals, and streaming platforms
• Business Essentials: Discounts on top photographers, closing gifts, and digital tools
• Retail & Lifestyle: Savings on luxury goods, wellness services, and fitness classes

RLTY Blue introduces an innovative approach to deals for both professional endeavors and personal occasions, with the program set to expand in the coming years. Ultimately, tiered memberships will be available for agents seeking a more extensive array of rewards, including access to leading life coaches, gourmet meal services, and much more.

“We are thrilled to be a part of RLTY Blue and to be connected with an audience that appreciates luxury. Through this partnership, we’re thrilled to offer RLTY Blue members expedited access to our Real Partners program – helping agents unlock new earning opportunities,” says LP Aiken, Senior Manager of Strategic Marketing at The RealReal.

“Seamless travel is paramount for real estate agents who are always on and always on the go. As a partner of RLTY blue, we’re able to extend discounts on memberships so agents can enjoy premium lounge access and amenities wherever their business may take them – helping them travel with ease and confidence, every step of the way,” says Juan Chamorro, VP of Marketing at Priority Pass.

“RLTY Blue fills a gap in the market for hardworking agents that cannot access the slew of corporate benefits available to a salaried employee,” says Jason Haber, co-founder of the American Real Estate Association (ARA). “We are enrolling all of our members in RLTY Blue from the start. It’s a no-brainer for the modern agent.”

"We’re excited to support the real estate community with preferred pricing on our flights for agents across the network. Now RLTY Blue members can spend less time in traffic and more time doing what moves them forward," says Jeff Brenner, Vice President of Global Partnerships and Activations at Blade.

RLTY Blue acts as the crucial benefits layer atop RLTYco's robust existing product suite, ensuring agents have access to every tool necessary to thrive in a hyper-competitive market.

"We launched RLTYco to champion real estate professionals and that mission is incomplete if we don't address the fundamental lack of benefits in the 1099 model," said Briggs Elwell, co-founder of RLTYco. "RLTY Blue isn’t just a discount program; it’s an act of career protection and the collective savings available to agents using this platform is significant. We are leveling the playing field, ensuring that every agent—from industry veterans to new licensees—has the comprehensive personal and professional tools needed to not just survive, but to build a lasting, prosperous career."

RLTY Blue is available to all licensed real estate agents nationwide. For more information on membership or to inquire about partnering, please visit: rltyblue.com

About RLTYco

RLTYco is a full-service provider of comprehensive resources for real estate professionals. Founded by real estate veterans Briggs Elwell and Daniel Kennedy in 2021, RLTYco offers a comprehensive suite of services spanning healthcare options (RLTY Health), commission funding (RLTY Capital), tax preparation (RLTY Tax), legal aid (RLTY Legal), and continuing education courses (RLTY Edu).

RLTYco is based in New York City. For more information, please visit https://RLTYco.com/.