Fintech Welcomes Joel Pearson as CRO to Lead Revenue Strategy and Market Growth

TAMPA, Fla.--(BUSINESS WIRE)--Financial Information Technologies, LLC (Fintech), a leading provider of B2B automation technology for the retail, hospitality, and alcohol industries, today announced the appointment of Joel Pearson as Chief Revenue Officer (CRO). Pearson brings a proven track record of driving top-line growth to Fintech, as it expands beyond the alcohol industry with advanced, AI-powered scan-based trading and invoice processing capabilities.

“Joel brings deep experience in building world-class sales teams, scalable revenue engines, and leading high-growth strategies,” said Tad Phelps, CEO of Fintech. “His strategic leadership has consistently transformed go-to-market operations, optimized multi-channel revenue performance, and fostered high-performing teams through mentorship and enablement. We’re thrilled to welcome him and look forward to the impact he’ll make as we continue to grow and evolve.”

Before joining Fintech, Joel led multi-channel revenue growth at Bloomreach, BigCommerce, Accruent, and CareerPlug. His leadership contributed to substantial increases in new business, accelerated ARR growth, improved cross-selling effectiveness, and consistently exceeded year-over-year enterprise revenue goals.

“Fintech has long been a pioneer in providing invoice management and data insights for the alcohol industry and is now extending its impact by simplifying AP and AR processes for all business purchases,” said Joel. “I’m grateful to Tad Phelps and the Executive Leadership Team for this opportunity, and I look forward to helping drive the next stage of growth.”

As CRO, Joel will play a key role in scaling Fintech’s revenue strategy and expanding its suite of tailored solutions for businesses and their trading partners across the retail, hospitality, and alcohol sectors.

About Fintech

For over 35 years, Fintech LLC has redefined how over 1.1 million B2B relationships buy and sell goods and services in the retail, hospitality, and alcohol industries. Serving 300,000 businesses and their multiple trading partners, Fintech is designed to help companies of any size, whether enterprise or single-site, overcome daily operational challenges with innovative, efficiency-focused solutions. This integrated platform centralizes invoice data and payments, POS and delivery data, product and cost compliance, price book management, and industry market data using AI, seamless integration capabilities, and proprietary automation technology. Visit Fintech at fintech.com.