FourKites Launches Food and Beverage Customer Advisory Board

Supply chain AI leader establishes vertical-specific advisory board with leading F&B executives

CHICAGO--(BUSINESS WIRE)--FourKites, the leader in AI-driven supply chain transformation and pioneer of real-time visibility, today announced the launch of its Food and Beverage Customer Advisory Board, a vertical-specific advisory board designed to drive strategic product innovation and strengthen customer partnerships in the food and beverage industry.

The F&B Customer Advisory Board comprises eight influential supply chain leaders from leading food and beverage companies who will provide strategic guidance on product development, industry challenges and emerging opportunities.

"Building vertical-specific advisory boards with executives who understand their industry's unique operational demands allows us to deliver more targeted solutions," said Mathew Elenjickal, FourKites® Founder and Chief Executive Officer. "This approach ensures we're developing capabilities that address the specific requirements of food and beverage supply chains, from cold chain management to demand volatility."

James Glover, Vice President of Customer Experience at CHEP, serves as chairperson of the F&B Customer Advisory Board.

"Food and beverage supply chains face distinct pressures around freshness, quality and regulatory compliance that require specialized approaches," said Glover. "By bringing together executives who manage these challenges daily, we can help shape technology that delivers real operational improvements across production, distribution and customer service."

F&B Customer Advisory Board Members:

• James Glover — CHEP, VP, Customer Experience (Chairperson)
• Brett Frankenberg — Coke Consolidated, SVP, Technology, Process & Systems
• Erica Westenbroek — Land O'Lakes, VP of Logistics & Planning
• Gareth Osborn — McCain Foods, VP of NA Supply Chain
• Jeff Lough — Tyson, SVP, Supply Chain
• Jeremy Druckemiller — US Foods, VP, Transportation & Logistics Supplier Management
• Keith Mowery — US Cold Storage, EVP, Logistics & West Region
• Mike Malone — Niagara Bottling, VP of Logistics

The board, which has over 160 years of collective experience in supply chain, will focus on strategic guidance around product roadmaps and feature prioritization, industry intelligence on emerging challenges and opportunities, market validation of requirements and use cases, best practice sharing on implementation and adoption, and strategic direction through collaborative feedback.

Partnering with Customers to Drive Innovation

FourKites actively engages with customers throughout the product development lifecycle, ensuring its products meet the needs of large, global shippers. Ninety percent of companies that actively use the FourKites app share ideas on the IdeaExchange platform. One in four of these suggestions makes it onto the product roadmap. This teamwork has resulted in over 250 new features.

FourKites, recognized by Nucleus Research for its Intelligent Control Tower, has launched a team of AI-powered digital workers that automate supply chain workflows. Developed based on customer feedback, these AI agents handle tasks ranging from carrier appointment scheduling to document collection to customer service inquiries.

The Coca-Cola Company has seen response times for shipment inquiries drop from a 90-minute SLA to just seconds, returning hundreds of hours annually to associates for higher-value work. The broader impact includes improved tracking compliance, enhanced operational efficiency and centralized status reporting with product-level filtering capabilities.

About FourKites

FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower® breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com.