Keysight Recognized with 2025 TSIA STAR Award for Excellence in Omnichannel Customer Experience Optimization

Award recognizes Keysight’s leadership in delivering a unified, AI-driven customer support experience that accelerates customer success and satisfaction

SANTA ROSA, Calif.--(BUSINESS WIRE)--Keysight Technologies, Inc. (NYSE: KEYS) has been named 2025 winner of the TSIA STAR Award for Excellence in Omnichannel Customer Experience Optimization. Presented by the Technology & Services Industry Association (TSIA), the award honors organizations that have demonstrated exceptional achievement in transforming the customer support journey through a fully integrated, multichannel experience.

Keysight earned this recognition for its innovative approach to connecting customer interactions across digital and human-assisted channels, ensuring consistent, efficient, and responsive engagement at every touchpoint.

At the center of Keysight’s customer services is KeysightCare, a comprehensive customer support program that provides prioritized response and turnaround times within an integrated omnichannel framework. Through this model, customers experience faster resolution, improved predictability, and enhanced measurement optimization — all designed to maximize uptime and accelerate innovation.

Thomas Lah, Executive Director and Executive Vice President at TSIA, said: “The annual STAR Awards recognize companies that demonstrate industry-leading innovation and operational excellence in technology services. Each year, our advisory board reviews exceptional achievements from companies worldwide. Keysight’s blend of AI-driven innovation, customer-centric design, and measurable impact exemplifies best-in-class execution in omnichannel support and customer satisfaction.”

John Page, President of Global Services at Keysight, said: “Keysight is honored to receive the TSIA award, one of the most respected recognitions in the technology and services space. This award reflects our commitment to reimagining customer engagement through AI-powered innovation and unified service experience. It represents the collective dedication of our teams around the world who ensure our customers greater uptime, faster resolution, and higher satisfaction every day.”

About Keysight Technologies

At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we’re delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We’re a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.