-

Flashfood Hires Yixin Zhu as Vice President of Engineering to Build the Future of Retail

SAN FRANCISCO--(BUSINESS WIRE)--Retail marketplace Flashfood is announcing Yixin Zhu as Vice President of Engineering to lead the company’s technology and AI innovations. With more than a decade of experience building high-performing engineering organizations, Zhu will oversee the future of Flashfood’s data program to build the most impactful shrink and inventory management platform in retail.

“Yixin’s leadership background at disruptive companies and depth of technical skills are a perfect match for where Flashfood is headed,” said Jordan Schenck, Flashfood CEO. “The AI-powered products we’re developing enable us to move upstream from what we solve today, to address the billion-dollar opportunity in grocery inventory. Yixin’s expertise in designing best-in-class technology to solve complex systems will help us transform the way retailers operate.”

Yixin joins Flashfood from Archer, where he served as Senior Director of Product Engineering, leading teams that built software products for the emerging air mobility industry. He operated with a data-first mindset to create innovative products at the intersection of technology’s biggest applications: transportation, manufacturing, defense, energy, and AI.

Prior to Archer, Yixin spent five years leading technical program management at Uber, leading a global team of 500+ engineers to build the marketplace technology for all of Uber’s core products, including Eats, Rider and Driver, the systems that powered Uber’s multi-vertical last-mile delivery ecosystem.

“Flashfood sits at a point in our retail food system that’s seen less innovation than any other part of the chain. As an engineer, this is a very exciting place to be,” said Yixin Zhu. “Not only do we have the opportunity to build a solution that feeds the world, but we will completely change the way retailers manage their shrink and inventory today. By enabling retailers to be much more data-centric and leverage all the latest advancements in machine learning and AI, we’ll be able to bring in more shoppers, more revenue and ultimately more value for Flashfood’s retail partners.”

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh and affordable produce, meat, dairy and other groceries. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 145 million pounds of food from landfills while saving its shoppers more than $370 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.

For more information, visit www.flashfood.com.

Contacts

PR Contact:
Esther Cohn
press@flashfood.com

Flashfood


Release Versions

Contacts

PR Contact:
Esther Cohn
press@flashfood.com

More News From Flashfood

Flashfood Data Shows Surge in Demand for Affordable Meat and Eggs

NEW YORK--(BUSINESS WIRE)--As Americans grapple with rising grocery bills and growing financial strain, new data from affordable grocery app Flashfood reveals a sharp increase in demand for affordable fresh staples like beef and eggs – underscoring the mounting affordability crisis playing out nationwide. Today, protein makes up more than 30% of all sales on Flashfood’s app. Comparing Flashfood data from January 2025 to January 2026: Purchases of ground beef on Flashfood increased by 28%. Beef’...

Flashfood and Gelson’s Bring Affordable Produce to Los Angeles Shoppers

LOS ANGELES--(BUSINESS WIRE)--Leading affordable grocery app Flashfood is making its Los Angeles debut in partnership with Gelson’s Markets. This introduces Flashfood’s signature and popular Produce Box – a mix of affordable, fresh and high-quality produce – to anyone looking for a great deal on fruits and vegetables. Shoppers in West Hollywood, Silver Lake, and surrounding neighborhoods can now reserve $9 assortments of seasonal fruits and vegetables nearing peak freshness directly through the...

Flashfood and Kroger Announce Pilot to Expand Affordable Grocery Access in Richmond

RICHMOND, Va.--(BUSINESS WIRE)--Flashfood, the leading affordable grocery app, has partnered with the Mid-Atlantic Division of The Kroger Co. to introduce its program across 16 Richmond-area Kroger stores. The rollout offers local shoppers significant savings on groceries while supporting Kroger’s commitment to sustainability, affordability and healthy food access. Through the partnership, Richmond-area customers can purchase fresh groceries in surplus or nearing their best-by date—including me...
Back to Newsroom