Clean Jeju Green Tea Cooperative ‘Sumang’ Targets Premium Tea Market with Graded Matcha Lineup

JEJU, South Korea--(BUSINESS WIRE)--Clean Jeju Green Tea Cooperative ‘Sumang’ announced the introduction of a more refined grading system for its matcha products to diversify its premium tea portfolio. The cooperative now offers three distinct grades — Ceremonial, Premium, and Superior — allowing consumers to choose according to their taste and purpose.

Based in Jeju Island, Sumang produces, manufactures, and sells organic green tea under a one-stop system. Equipped with a specialized tencha production line, the cooperative ensures that both the flavor and aroma of its matcha maintain consistently high quality.

Sumang has established a production system that ensures exceptional taste and aroma, distinguishing its matcha from others in the market. Moving forward, the cooperative plans to expand its distribution network to make premium-quality tea more accessible at a more reasonable price.

The cooperative, which has traditionally focused on B2B transactions, is now broadening its reach by strengthening its direct-to-consumer sales channels through its own online mall and e-commerce platforms.

About Sumang

Since 2007, Sumang has produced Jeju green tea of the highest quality, provided by the natural environment of Jeju Island, South Korea. Abiding by the strict rules of the Clean Jeju Green Tea Agricultural Cooperative, Sumang offers products that promote both health and environmental sustainability.