-

Alienware and Twitch Transform Grand Central into a Sci-Fi Gaming Portal

NEW YORK--(BUSINESS WIRE)--Alienware and Twitch are teaming up to bring The Artifact, an interdimensional gaming experience, to New York City’s busiest commuter hub: Grand Central Terminal. From October 27–31, visitors can step into a sci-fi-inspired portal in Vanderbilt Hall, where the digital and physical worlds collide in an immersive, fast-paced adventure.

From October 27–31, visitors can step into a sci-fi-inspired portal in Vanderbilt Hall. Top creators like Valkyrae, Symfuhny, and Ludwig will host daily streams, engaging their communities in challenges that trigger real-time effects inside The Artifact.

Share

The Artifact invites participants to stabilize a rift in time and space through interactive glyph-matching puzzles. Up to three players at a time will work together as the environment around them transforms with frost, wormholes, and energy pulses. The experience culminates in a glowing loot box with exclusive prizes, including Alienware gaming gear. For solo adventurers, the challenge is even greater as they juggle all consoles themselves.

For those unable to attend in person, Twitch streamers will bring the action to life online. Top creators like Valkyrae, Symfuhny, and Ludwig will host daily streams, engaging their communities in challenges that trigger real-time effects inside The Artifact. The week concludes with a multi-stream finale on Halloween, where creators and their fans will compete in a high-stakes showdown to restore final balance to the portal.

Prizes include Alienware gaming peripherals, backpacks, and a grand prizei of 4x custom Alienware Area-51 Gaming Desktops valued at ~$5,000 each. Every participant, whether on-site or online, has a chance to win.ii

This collaboration between Alienware and Twitch celebrates gaming culture and innovation, uniting fans worldwide in a shared journey to explore new worlds. “The Artifact is more than an activation—it’s a celebration of what’s possible when technology and cultural creativity come together,” said Shannon Baxley, Global Marketing Leader at Alienware.

Event Details:

  • Location: Vanderbilt Hall, Grand Central Terminal, New York City
  • Dates: October 27–31, 2025
  • Hours: Noon–8 PM ET (Mon–Thurs), Noon–6 PM ET (Fri)

Digital Streams:

  • Dates: October 27–31, 2025
  • Times: 6–8 PM ET (Mon–Thurs), 4–6 PM ET (Fri)

For more information and media assets, visit the official website and press kit.

i Gaming Desktop grand prize excludes FL, NY, HI, and AK due to local regulations.
ii Daily prizing eligible for participants in 48 contiguous states (excludes HI and AK) – US only.

Contacts

Media Contact:
Media.Relations@Dell.com

Industry:

Alienware

NYSE:DELL
Release Versions
English

Contacts

Media Contact:
Media.Relations@Dell.com

More News From Alienware

Dell Technologies Drives the Agentic AI Era with New Windows PCs and Workstations

SAN FRANCISCO--(BUSINESS WIRE)--Dell Technologies (NYSE: DELL) announces an expanded portfolio of Windows PCs and workstations built for the age of agentic AI. Together with NVIDIA and Microsoft, Dell delivers agentic AI across every stage of the creative and development journey, spanning a premium creator laptop, compact creator desktop and an AI workstation within the Windows environment. NVIDIA RTX Spark™ comes to the XPS and Dell lineup for the first time, powering the new XPS 16 Creator Ed...

Dell Technologies Turns Enterprise Data Into Trusted Context for AI Agents

ROUND ROCK, Texas--(BUSINESS WIRE)--Dell Technologies (NYSE: DELL) expands the Dell AI Data Platform so AI systems deliver better answers, cost less to run and reach production faster, giving applications and agents trusted, current context from a company's own data. Why it matters In most cases the model isn't the bottleneck to achieving enterprise scale for AI. The data is. A company's most useful information sits in files, databases, cloud services and systems across multiple sites. Most of...

Dell Technologies Introduces XPS Googlebook: The First XPS Laptop Built for Gemini Intelligence

ROUND ROCK, Texas--(BUSINESS WIRE)--Dell Technologies (NYSE: DELL) announced the XPS Googlebook, a 13-inch premium laptop, powered by the Snapdragon® X Elite processor, and the first XPS device designed for Gemini Intelligence. Built for Android users and supercharged to power their most advanced workflows, the XPS Googlebook brings the premium materials of the XPS portfolio to the Googlebook platform for the first time. Why it matters The XPS Googlebook is the first Dell laptop built for Gemin...
Back to Newsroom