-

Alienware and Twitch Transform Grand Central into a Sci-Fi Gaming Portal

NEW YORK--(BUSINESS WIRE)--Alienware and Twitch are teaming up to bring The Artifact, an interdimensional gaming experience, to New York City’s busiest commuter hub: Grand Central Terminal. From October 27–31, visitors can step into a sci-fi-inspired portal in Vanderbilt Hall, where the digital and physical worlds collide in an immersive, fast-paced adventure.

From October 27–31, visitors can step into a sci-fi-inspired portal in Vanderbilt Hall. Top creators like Valkyrae, Symfuhny, and Ludwig will host daily streams, engaging their communities in challenges that trigger real-time effects inside The Artifact.

Share

The Artifact invites participants to stabilize a rift in time and space through interactive glyph-matching puzzles. Up to three players at a time will work together as the environment around them transforms with frost, wormholes, and energy pulses. The experience culminates in a glowing loot box with exclusive prizes, including Alienware gaming gear. For solo adventurers, the challenge is even greater as they juggle all consoles themselves.

For those unable to attend in person, Twitch streamers will bring the action to life online. Top creators like Valkyrae, Symfuhny, and Ludwig will host daily streams, engaging their communities in challenges that trigger real-time effects inside The Artifact. The week concludes with a multi-stream finale on Halloween, where creators and their fans will compete in a high-stakes showdown to restore final balance to the portal.

Prizes include Alienware gaming peripherals, backpacks, and a grand prizei of 4x custom Alienware Area-51 Gaming Desktops valued at ~$5,000 each. Every participant, whether on-site or online, has a chance to win.ii

This collaboration between Alienware and Twitch celebrates gaming culture and innovation, uniting fans worldwide in a shared journey to explore new worlds. “The Artifact is more than an activation—it’s a celebration of what’s possible when technology and cultural creativity come together,” said Shannon Baxley, Global Marketing Leader at Alienware.

Event Details:

  • Location: Vanderbilt Hall, Grand Central Terminal, New York City
  • Dates: October 27–31, 2025
  • Hours: Noon–8 PM ET (Mon–Thurs), Noon–6 PM ET (Fri)

Digital Streams:

  • Dates: October 27–31, 2025
  • Times: 6–8 PM ET (Mon–Thurs), 4–6 PM ET (Fri)

For more information and media assets, visit the official website and press kit.

i Gaming Desktop grand prize excludes FL, NY, HI, and AK due to local regulations.
ii Daily prizing eligible for participants in 48 contiguous states (excludes HI and AK) – US only.

Contacts

Media Contact:
Media.Relations@Dell.com

Industry:

Alienware

NYSE:DELL
Release Versions
English

Contacts

Media Contact:
Media.Relations@Dell.com

More News From Alienware

The Dell AI Factory with NVIDIA Advances Supercomputing-Class Infrastructure Powering the Next Generation of HPC and AI

HAMBURG, Germany--(BUSINESS WIRE)--ISC--Dell Technologies (NYSE: DELL) introduces the Dell PowerEdge XE8812 server, a new addition to the Dell AI Factory with NVIDIA, purpose-built for the world's most demanding HPC and AI workloads, featuring NVIDIA Vera Rubin NVL4 architecture and delivering up to 144 GPUs per rack. The announcement comes as Dell AI Factory deployments accelerate worldwide, advancing sovereign AI initiatives, engineering and design workflows, and genomic science. Why it matte...

Dell Technologies Declares Quarterly Cash Dividend

ROUND ROCK, Texas--(BUSINESS WIRE)--Dell Technologies (NYSE: DELL) announces that its board of directors has declared a quarterly cash dividend of $0.63 per common share, which will be payable on July 31 to shareholders of record as of July 21. About Dell Technologies Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology an...

Dell Technologies Delivers First Quarter Fiscal 2027 Financial Results

ROUND ROCK, Texas--(BUSINESS WIRE)--Dell Technologies (NYSE: DELL) announces financial results for its fiscal 2027 first quarter and provides guidance for its fiscal 2027 second quarter and full year. First-Quarter Summary Record revenue of $43.8 billion, up 88% year over year Record diluted earnings per share (EPS) of $5.24, up 282% year over year, and record non-GAAP diluted EPS of $4.86, up 214% Record first-quarter cash flow from operations of $4.1 billion “Our record Q1 performance reflect...
Back to Newsroom