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Prilosec OTC Joins Forces With Cedric The Entertainer to Make Every Barbeque Epic

original Prilosec OTC today announced its partnership with television and film actor and entrepreneur, Cedric The Entertainer who will star as the central figure in the brand’s new marketing campaign, which will include creative across television, digital, and social media.

Prilosec OTC today announced its partnership with television and film actor and entrepreneur, Cedric The Entertainer who will star as the central figure in the brand’s new marketing campaign, which will include creative across television, digital, and social media.

CINCINNATI--(BUSINESS WIRE)--Prilosec OTC, the #1 Doctor and Gastroenterologist recommended medicine for frequent heartburn for 19 straight years†, today announced its partnership with stand-up comic, television and film actor, director, musician, and entrepreneur, Cedric The Entertainer. In this new role, the funnyman will star as the central figure in the brand’s new marketing campaign that will include creative across television, digital and social media.

The new TV spot features Cedric in a role he was born to play, host of an epic barbeque with friends and neighbors. Throughout the ad, Cedric uses his signature humor to remind his guests and viewers that heartburn shouldn’t stand in the way of life’s most delicious moments.

“Between acting, running a business, and being with my family, I stay busy – my plate’s always full and there’s no room for heartburn,” said Cedric, actor and BBQ entrepreneur. “That’s why I’m glad to partner with Prilosec OTC. One pill a day keeps me ready to enjoy all the good times that come my way.”

Prilosec OTC offers frequent heartburn suffers an easy way to find relief. Just one Prilosec OTC pill in the morning will block heartburn all day and all night*, ending the frequent cycle of discomfort. Taking Prilosec OTC, every day for 14 days helps to ensure that acid production is consistently controlled.

“People who suffer from frequent heartburn can feel like they’re missing out on life’s best moments, so we knew we needed a brand spokesperson who could show them that life doesn’t stop with the burn,” said Darol Cueba-Jones, Prilosec OTC Brand Director. “With his comedic talent and enthusiasm for elevating the BBQ experience, Cedric is a champion of a good time, and the perfect person to fill the role of Prilosec spokesperson.”

The fun doesn’t stop there. Prilosec OTC is offering consumers a chance to get in on the fun by inviting them to enter the Prilosec OTC Epic BBQ Sweepstakes. One lucky winner will win a trip for two to an epic BBQ city of their choice - Memphis, Tenn, Austin, Texas, or Kansas City, Kan.! Visit PrilosecEpicBBQ.com and enter to win!

For more information about Prilosec OTC, visit https://prilosecotc.com/en-us

About Prilosec

Prilosec OTC was the first over-the-counter PPI, or proton pump inhibitor, to come on the market over 20 years ago. Shortly after launching, Prilosec OTC became the #1 frequent heartburn medication, and it's remained #1 ever since. Prilosec OTC's active ingredient omeprazole works by preventing the excess acid production that can cause heartburn.* Its unique delayed-release formula helps it pass through tough stomach acids. With Prilosec OTC, you can block the acid that causes frequent heartburn for 24 hours with one pill in the morning.* Prilosec OTC should be taken once in the morning for up to 14 days, up to three times per year (or every four months). When starting a course, know that it can take 1-4 days for full effect. Some users feel relief as soon as 24 hours after the first pill—but if that’s not the case for you, stay the course and take the entire 14 days of dosing. Prilosec OTC isn’t meant for immediate relief, but one pill in the morning can block heartburn all day and all night.*

†IQVIA ProVoiceTM Survey Jan 2005 – June 2025.

* Zero heartburn is possible with Prilosec OTC. Not for immediate relief. Take one pill per day as directed to treat frequent heartburn. May take 1 to 4 days for full effect. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Use as directed.

Contacts

Prilosec@CitizenRelations.com

Industry:

Procter & Gamble

NYSE:PG
Release Versions
English

Contacts

Prilosec@CitizenRelations.com

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