ŌURA Raises Over $900M to Accelerate Global Expansion and Health Innovation

New Round—Led by Fidelity Management & Research Company—Underscores Record Growth and ŌURA’s Leadership in Preventive Health Technology

SAN FRANCISCO--(BUSINESS WIRE)--ŌURA, maker of the most trusted smart ring, Oura Ring, today announced it has raised over $900M in funding led by Fidelity Management & Research Company with significant participation from new investor ICONIQ and contributions from Whale Rock and Atreides. The investment, valuing ŌURA at approximately $11 billion, will fuel continued growth and development of new health technologies that empower millions of people worldwide to live healthier, longer.

ŌURA plans to use the new funding to accelerate AI and product innovation, expand global distribution, and invest in development of new health features, cementing its position as the leading platform for proactive health. This financing reflects ŌURA’s incredible momentum, coming on the heels of the company’s announcement that it has sold more than 5.5 million Oura Ring devices since its 2015 debut—with more than half of those sales occurring in the past year alone. The company reported revenue of more than $500 million in 2024, doubling its growth from the prior year, and is on track to double revenue again in 2025, surpassing $1 billion in annual sales while continuing to expand profitability.

“This new funding is a testament to the strength of ŌURA’s business and the trust millions of members place in us every day,” said Tom Hale, chief executive officer at ŌURA. “We’re proud to be building not just a product, but a global movement toward proactive health—helping people understand their bodies, make better lifestyle decisions, and connect more effectively with their healthcare providers. Today, our technology supports consumers, employers, insurers, and clinicians working together to advance preventive health at scale. With this investment, we will accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in advancing preventive health.”

As part of the company’s continued growth, ŌURA announced David Shuman, founder of Lateralus Holdings and Oura board member since 2016, as its new Chair of the Board, succeeding Eurie Kim, who has served in the role since 2019. “David has been a wonderful board partner to me during my tenure as chair and I look forward to continuing to collaborate with him as we help ŌURA reach its potential,” said Eurie Kim.

“Eurie and David have been instrumental in OURA’s success. Since joining the board in 2019, Eurie has been a trusted partner as we’ve rapidly grown our consumer awareness. I look forward to her continued guidance on the board through the company’s next phase of growth,” added Tom Hale. “Oura has benefited greatly from David’s leadership and good judgement across long-term strategy, fundraising, recruiting, partnerships, and corporate development—and I know he’ll be instrumental in our continued success and growth as we enter our next chapter."

The company will also expand its board of directors with the upcoming nomination of Wen Hsieh, founding managing partner at Matter Venture Partners. An electrical engineer by training, Hsieh has extensive HardTech investing and domain knowledge, having served as a managing partner at Kleiner Perkins and serving as chairman of the board at Ambiq Micro.

"ŌURA’s growth and impact over the past year have been truly remarkable," said David Shuman. “The company has doubled revenue, expanded its global reach, and delivered transformative solutions that are reshaping the wearables industry. I am grateful to Eurie for her leadership and wise counsel through this period of incredible growth. I’m also thrilled for Wen’s upcoming nomination to the board. He brings a wealth of knowledge regarding battery technology, custom silicon, and intellectual property that will support Oura’s mission to make health a daily practice.”

The company recently introduced a major product expansion with Oura Ring 4 Ceramic in striking new colors as well as the company’s first hardware accessory, the Oura Ring 4 Charging Case, and Health Panels, a first-of-its-kind integration, which allows members to schedule and see the results of their lab tests directly in the Oura App. These launches underscore ŌURA’s expanding role as a platform for preventive health, supporting individuals, employers, and insurers through scalable, data-driven wellness solutions that connect everyday insights with long-term health outcomes.

For more information about Oura, visit ouraring.com.

About ŌURA:

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring provides 50+ health and wellness metrics and insights in addition to partner data, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000+ ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013 and headquartered in San Francisco, ŌURA has raised approximately $1.5B and was last valued at approximately $11B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.