Fujifilm Announces Enhancements to the Updated instax mini Link™ for Nintendo Switch™ Smartphone App

Updated instax mini Link™ for Nintendo Switch™ App allows gamers even more creative ways to share their gameplay with others

VALHALLA, N.Y.--(BUSINESS WIRE)--FUJIFILM North America Corporation, Imaging Division, today announced the addition of instax AiR Studio™ and Click to Collage features to its instax mini Link™ for Nintendo Switch App¹. The free, downloadable app will be compatible with all instax mini Link™ smartphone printers as well as Nintendo Switch and Nintendo Switch 2. With the App, users can share their favorite character moments with fellow gamers by printing a custom, one-of-a-kind instax™ mini photo² from their instax mini Link 3™ series Smartphone Printer.

Updated App features enhanced instax AiR Studio™ and Click to Collage
The updated instax mini Link™ for Nintendo Switch App features the interactive instax AiR Studio™, in which users will be able to create their own prints using elements from the Mushroom Kingdom. Additionally, the app includes the Click to Collage feature, which captures a series of six images at three second intervals, allowing users to enjoy a photobooth experience featuring characters, items, and more from the world of Super Mario.

“Since we first launched the instax mini Link™ for Nintendo Switch™ app in 2021, our consumers have been very clear with what they wanted to see in a future iteration, and resoundingly we’ve heard more ways to integrate their favorite characters into their prints,” said Bing Liem, president, FUJIFILM North America Corporation, Imaging Division. “The new instax AiR Studio™ and Click to Collage features in the app are a lot of fun and allow our users to feel like they’re part of the game through the photos they create.”

The free, downloadable instax mini Link™ for Nintendo Switch App allows Nintendo character frames, and stickers to be added to screenshots taken using the Nintendo Switch system’s capture function, which can be transmitted to the user’s Smartphone and then printed onto instax™ instant mini film (sold separately).

Special Super Mario Question Block Case Bundle Introduced for instax mini Link 3™
In conjunction with the launch of the updated instax mini Link™ for Nintendo Switch App, Fujifilm is also introducing a special product bundle consisting of an instax mini Link 3™ Smartphone printer and a Super Mario Question Block silicone case, perfect for the upcoming gift giving season.

“This app is a great example of the continued synergies between the digital and analog worlds,” said Liem. “We’ve created a strong connection between gaming and photography and, as always, we’re excited to see what our users create.”

Pricing and Availability
The instax mini Link 3™ Smartphone Printer and Super Mario Question Block case bundle will be sold together at a manufacturer’s suggested retail price of $149.95 USD and $199.99 CAD.

The bundle will be available for purchase and the app will be available for download in late October 2025. For more information, please visit https://instax.com/mini_link_NS/en/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

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FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM and instax are registered trademarks of FUJIFILM Corporation and its affiliates.

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© 2025 FUJIFILM North America Corporation and its affiliates. All rights reserved.

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^1 A free Smartphone App, compatible with Android phones and iPhones, is required for use of the instax mini Link™ Smartphone printer. It can be downloaded from Google Play in the case of Android phones and from the App Store for iPhones, provided that there are some countries and regions where the instax mini Link™ for Nintendo Switch App will not be available for download.

^2 Instant film sold separately