Brightspot Unveils Its Most Transformational Release Yet, Designed to Reduce Cognitive Overload and Empower Teams to Move Faster

RESTON, Va.--(BUSINESS WIRE)--Brightspot today announced the availability of the latest version of its enterprise content management system (CMS), the most transformational release yet, built to remove inefficiencies and allow organizations to unlock new levels of speed, flexibility and control.

Brightspot has long been known for its powerful enterprise-grade CMS, with a platform that's easy to use, highly flexible and composable. This latest release helps CTOs, digital leaders, marketers, publishers and developers cut through overwhelming modern content demands so they can work smarter, move faster and deliver with less friction.

“Cognitive overload is the silent killer of productivity for content teams,” said Raleigh McClayton, CEO at Brightspot. "With this release, we’ve reimagined the CMS experience so that every user — from the digital leader responsible for overall strategy, to the marketer running experiments, to the developer extending the platform — can move from idea to execution with speed, confidence and clarity."

How Brightspot Delivers on This Vision

• A Cleaner User Experience Built for Focus: The redesigned Brightspot UI was built to lighten mental load, with streamlined layouts, contextual collaboration and easy publishing that help teams stay focused on creating, not navigating.
• AI You Can Trust: Brightspot gives organizations confidence to grow AI adoption with a built-in trust layer that makes every use of AI transparent, auditable and safe. Configurable oversight, automated guardrails and centralized logs ensure outputs remain compliant, on brand and fully under human control.
• Faster Creation with Human-in-the-Loop AI: Embedded directly into your workflows, Brightspot’s assistive AI speeds up creation, repurposing and optimization while keeping humans firmly in control. From inline editing and SEO and LLM optimization to social post generation and author personas, teams can move faster without ever losing the human touch.
• Approachable, Built-In Experimentation: Marketers can now launch A/B/n tests directly inside Brightspot, eliminating “swivel-chair” workflows. What once required multiple tools and teams, can now go from ideation to production in less than five minutes, and gain insights that drive dynamic optimization right where content is created.

“The newest release is a total game-changer, dramatically improving our speed-to-market with content,” said Crystal Hudson, VP of Digital Marketing at Special Olympics. “Contextual commenting means no more jumping between tools, and integrated A/B testing provides unlimited ways to increase conversions and awareness.”

The latest Brightspot release is available immediately to new customers and as an upgrade for existing customers.

About Brightspot

Since 2008, Brightspot has powered the world’s leading brands with the speed, flexibility and orchestration other CMS platforms can’t touch. With a composable, integration-ready foundation that lets users launch faster and adapt without limits, Brightspot unites teams, brands and ecosystems — transforming content chaos into competitive edge.