Hirsch Velocity Central Wins 2025 Security Today New Product of the Year Award

Brilliantly Simple, Unified Security Platform Redefines Protection with Clarity and Control

SANTA ANA, Calif.--(BUSINESS WIRE)--Hirsch, a global leader in high-security access control, video intelligence, perimeter protection, and identity authentication solutions, is proud to announce that its unified Velocity Central platform has been awarded the 2025 Security Today New Product of the Year Award in the Security Management category. This prestigious recognition highlights Velocity Central’s innovative approach to unifying security operations, delivering clarity, control, and confidence to organizations worldwide.

Built for Unified, Effortless Security

Velocity Central is a brilliantly simple, scalable security operations platform that integrates access control, video surveillance, intrusion detection, perimeter protection, and identity authentication into a single, intuitive hub. Designed to simplify complex security environments, Velocity Central empowers leaders to protect people, assets, and data with unmatched efficiency. Key features include:

• Federated System Monitoring: Unifies Hirsch and multi-brand systems into a cohesive, user-friendly interface
• Preventive Maintenance: Centralizes system status for streamlined maintenance schedules and error reporting
• Scalable and Flexible: Adapts seamlessly to single-site facilities or expansive multi-site ecosystems
• Customizable User Interface: Tailors the platform to operators’ needs, ensuring intuitive control
• Industry-Specific Optimization: Delivers tailored solutions for airports, healthcare, data centers, and more, safeguarding critical environments with precision.

These capabilities reflect Hirsch’s commitment to simple, scalable, sophisticated design, making advanced security feel effortless while meeting the demands of mission-critical industries.

Proven Impact Across Industries

Velocity Central transforms security into a strategic advantage, delivering measurable outcomes:

• Faster Alarm Response: Automated workflows reduce response times by up to 85%, enabling real-time threat mitigation.
• Reduced Manual Effort: 98% of daily security tasks can be automated, freeing operators for high-priority decision-making.
• Lower Operational Costs: End-users report up to 25% savings by eliminating manual interventions and standardizing operations.
• System Standardization: A federated interface ensures consistency across multi-site, multi-brand systems.

From securing airport terminals to safeguarding healthcare facilities and data centers, Velocity Central’s unified ecosystem delivers cohesive, scalable protection from perimeter to core, earning trust in high-stakes environments worldwide.

Industry Recognition

The 2025 Security Today New Product of the Year Award, selected by an independent panel of industry judges, celebrates innovations that address emerging security challenges with creativity and precision. “Velocity Central’s recognition underscores its role in redefining security management,” said Ralph C. Jensen, publisher of Security Today magazine. “Hirsch’s platform exemplifies the industry’s push toward unified, intuitive solutions that empower organizations to stay ahead of threats.”

Executive Insights

“Winning the Security Today New Product of the Year Award validates Velocity Central’s transformative impact,” said Scott Elliott, Chief Revenue & Marketing Officer, Hirsch. “We’ve built a platform that delivers clarity, control, and confidence, simplifying security operations while empowering leaders to protect what matters most.”

“Velocity Central is a unified ecosystem that redefines how organizations achieve trust without compromise,” added Mark Allen, CEO, Hirsch. “This award reflects our mission to lead physical security with sophisticated, scalable solutions that feel effortless.”

Experience Velocity Central

Discover Velocity Central at GSX 2025 in booth 1762 or book a virtual demo at go.hirschsecure.com/velocity-central to explore how it can transform your security operations

About Hirsch

Hirsch is a global leader in high-security access control, video intelligence, perimeter protection, and identity authentication solutions. With over 44 years of expertise, Hirsch delivers unified, brilliantly simple platforms that empower organizations to secure critical assets, streamline operations, and achieve compliance in mission-critical environments. Learn more at hirschsecure.com.