Instabug Becomes Luciq.ai, Pioneers New Category: Agentic Mobile Observability

Debuting at DroidCon Berlin 2025, Luciq.ai introduces intelligent AI agents that transform mobile monitoring from reactive to proactive

SAN FRANCISCO--(BUSINESS WIRE)--Instabug, the leading AI-powered mobile observability platform driving mobile growth, today announced its transformation to Luciq.ai as it launches a new category: Agentic Mobile Observability. Pronounced “LOO-sik,” rhyming with classic, the rebrand reflects the company’s evolution from passive monitoring into an AI-native platform where intelligent agents proactively detect, diagnose, and resolve issues, freeing mobile teams to focus on delivering the seamless mobile experiences users demand.

“This isn’t just a name change; it’s a signal to the market and to ourselves that we’re leading a new paradigm in mobile development,” said Jim Douglas, Luciq.ai CEO. “With Luciq.ai, we’re giving developers the freedom to build boldly while AI agents clear the chaos. This is a fundamental shift in how mobile teams approach app quality and business impact.”

The new name reflects clarity in complexity. Inspired by lucidity and infused with “IQ,” Luciq embodies intelligence by design: smart systems, proactive insights, and continuous learning at the core of its brand promise.

The rebrand also reflects an inflection point in the company’s journey. After years of product innovation, Luciq.ai is now scaling with enterprise-grade adoption and repeatability across its customer base.

Luciq will unveil its new brand identity, category vision, and platform capabilities at DroidCon Berlin 2025 (Sept. 24-26, 2025), booth 35.

From Analytics to Agency: the Birth of Agentic Mobile Observability

Agentic Mobile Observability marks the beginning of a new era, in which observability is proactive, not passive, and intelligent AI agents are extensions of mobile teams, clearing complexity, boosting productivity, and driving innovation.

“AI is moving from analytics to automation and agency, and AI and mobile development are converging,” said Kenny Johnston, Luciq.ai CPO. “Agentic Mobile Observability is not just about detecting problems, but autonomously resolving them before they affect users. This is the future of developer productivity.”

A New Chapter for Mobile Development

With mobile apps now accounting for more than 70% of global digital time (Data.ai) and 77% of companies citing app quality as a top driver of retention and revenue (Gartner), developer productivity has never mattered more. Yet 65% of developers report burnout from debugging (Stripe).

Luciq addresses this gap with a multi-agent architecture that reimagines observability. Instead of dashboards and alerts, Luciq’s agents operate as extensions of mobile teams, autonomously managing quality at scale by:

• Detecting regressions, bottlenecks, and anomalies across performance and user flows.
• Delivering intelligent recommendations or autonomously resolving issues.
• Testing updates against production data to ensure safety and stability.
• Confidently deploying AI-powered rollouts and monitoring.

Trusted, Backed, and Proven

A Y Combinator-rooted company backed by Accel and Insight Partners, Luciq has raised more than $50 million. Its platform powers top apps like DoorDash, T-Mobile, Decathlon, and Verizon, and has been recognized by G2 as a Momentum Leader and High Performer.

Attending DroidCon? Stop by booth 35 and experience the future of agentic AI mobile observability.

About Luciq.ai

Luciq.ai is the pioneer of Agentic Mobile Observability, the first platform to introduce intelligent AI agents that proactively detect, prioritize, and resolve issues across the app lifecycle. By transforming observability from reactive monitoring to proactive resolution, Luciq empowers mobile teams to ship faster, deliver frustration-free user experiences, and focus on building what matters.

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